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BRAND MARKETING MANAGER

SWISSQUOTE

Location:

Position:

Salary:

Posted/Updated:

Swissquote HQLI.png

BRAND MARKETING MANAGER, SWISSQUOTE

About the Role

Reporting into the Head Marketing, you will craft & build core marketing strategies, compelling marketing narratives and help bring our brand stories to life with investors. This role necessitates being at ease at the complex intersection of financial markets, fintech, creativity and customer insights.

We are looking for a creative & results-oriented marketer with customer-centric mindset to support the activation of campaigns that build the Swissquote brand and help us connect emotionally to our clients & to the investors’ community.

Your responsibilities will include:

Champion a high-class brand strategy with ambitious expansion plans

Lead & empower a team of 4 product marketers

Understand target audience and competition dynamics to formulate powerful insights

Master Swissquote financial services, markets & fintech trends to improve marketing-mix

Brainstorm growth strategies with Sales, Customer Care & tech teams

Partner with the marketing leadership to craft & build full year brand plans

Inspire agencies to do their best strategic, creative & media work

Implement full-stack marketing plans & campaigns including TV, OOH, print, audio & digital

Work with designers to develop creative content for emails & landing pages

Work with copywriters to develop compelling messaging & narratives

Ensure brand consistency across collateral and channels

Provide ongoing reporting & strategic recommendations

Seek marketing efficiency & automation opportunities to scale operations

Plan mid-term strategic plans to build a brand competitive edge

Desired Skills and Experience

Minimum 6-8 years’ experience in a brand / product management position with proven track-record on developing & launching integrated marketing plans

Advanced knowledge of the Swiss media landscape and its specificities

Demonstrate leadership in building teams

Passionate for all things about marketing & business/financial news

Previous experience in fintech or in a retail finance business is a plus

Ability to think strategically, to create and implement marketing plans/brand briefs

Ability to adhere to an expectation of complete confidentiality on all business matters

Strong project, budget management & problem-solving skills

Develop business acumen and create management-level presentations

Ability to learn-on-the-go & to adapt into a fast paced working environment

High energy, hard-working team player with customer focus

Excellent oral/written communication, collaboration & influencing skills

Education to bachelor/master’s degree level

Fluent in German & English, conversation knowledge in French.

SENIORITY LEVEL: Mid-Senior Level

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