June 01, 2022 - Tools for Brokers has appointed Lola Negmatova as the company’s Global Head of Partnerships.

Negmatova joined the company as Junior Sales Manager in 2016. She relocated to the newly opened Cyprus office in 2018 to manage Cyprus and European-based brokers, followed by a promotion to Senior Sales Executive the next year. As a side project to her primary role in Sales, Lola started developing her own list of agents and partners’ accounts, and the company says she quickly realised her networking potential, which has led to her current appointment as the Global Head of Partnerships.

Commenting on the new role, Lola Negmatova said, “I am delighted and honored to lead the partnership department. This is a great opportunity to showcase my skills in a whole new way, which I plan to do through the continued expansion of TFB's global partner list and a deep analysis of each individual partnership’s benefits for both TFB and our partners. One of my key focus areas is getting an in-depth understanding of what we can do better and how we can make our partner relationships stronger. I am excited to have even more meetings and deep conversations with our existing partners and other key market players to figure out how we can best help one another and grow together.”

Commenting on the promotion, the Global Head of Sales at TFB, Ivan Egorov, said, “Since Lola joined the company in 2016, she has set multiple sales records and built strong relationships with agents and partners worldwide. Thanks to her passion, outstanding communication skills, and hard work, Lola has become one of the industry's best sales and partnership managers. I have no doubt that Lola deserves to be promoted to this new role to continue TFB’s rapid expansion into new markets in cooperation with our partners.”