June 21, 2022- Deloitte a professional services organization, and NYDIG a bitcoin company, today announced a strategic alliance designed to help companies of all sizes implement digital asset capabilities in their businesses.

NYDIG will work with Deloitte's blockchain and digital assets practice across multiple areas involving bitcoin products, such as banking, consumer loyalty and rewards programs, employee benefits and more. The alliance creates a centralized approach for clients seeking advice implementing Bitcoin products and services. It will help businesses to leverage the multi-disciplinary professional services of Deloitte, together with the comprehensive bitcoin financial and technology products and services provided by NYDIG.

Consumers are increasingly looking to their banks to serve as providers of financial services for bitcoin as they already do for U.S. dollars. The alliance between Deloitte and NYDIG should help accelerate adoption in a manner where compliance is paramount.

"We envision a world where traditional financial infrastructure works alongside digital asset infrastructure to deliver clients a best-in-class experience with the highest standards of regulatory compliance," said Yan Zhao, president of NYDIG. "We've already started the journey of bringing bitcoin to all by embedding bitcoin wallets into existing user experiences, powering bitcoin rewards programs, and enabling bitcoin-secured lending. Deloitte is the perfect collaborator to help companies take the next step to efficiently execute on these types of projects and meet customer demand with a high level of rigor."

"The future of financial services will center around the use of digital assets, and we are focused on advising our clients on ways to engage in a regulated and compliant way," said Richard Rosenthal, Deloitte's digital assets banking regulatory practice lead and principal, Deloitte & Touche LLP. "We believe this alliance with NYDIG will further drive business growth and is another hallmark of the extensive investment Deloitte is making in enabling digital asset innovation."