12 November, 2018– Divisa UK Limited (trading name Divisa Capital) has announced that the company will soon take on the branding and name of its parent company - Equiti Group Limited (Equiti Group) and operate under the new brand name Equiti Capital.
The company will also transition to a new website www.equiticapital.co.uk
The rebrand will be applied to all Divisa’s platforms including Divisa Vault, the company’s proprietary trading platform, which will be rebranded to Equiti Vault.
The rebranding will ensure all companies and brands within the Equiti Group are globally aligned by name and will support the Group’s global objectives to be the leading provider of progressive multi-asset class products.
Divisa Capital is the trading name of Divisa UK Limited with its subsidiaries Divisa US, Divisa AM (Armenia), EGM Securities (Kenya) and Bloom Capital, formerly Divisa NZ.
Divisa US has also rebranded to Equiti US and Divisa AM will follow shortly.
Brian Myers, Equiti Capital CEO, said: “This brings our Group companies even closer together and we are delighted the company now reflects the Equiti brand.”
Iskandar Najjar, Equiti Group CEO, said: “We want to create a strong global brand to deliver on the Equiti’s Group’s vision. Brand alignment of all companies within the Group to the Equiti masterbrand will facilitate our efforts to deliver global excellence, lead with innovation, leverage skills and resources across all companies within the Group and support our plans for strategic global growth.”
In early 2017, Divisa UK Limited was acquired by the Equiti Group, which is part of a global group of companies that includes EGM Futures DMCC in Dubai, EGM Securities in Kenya, Equiti Jordan, Equiti US, Bloom Capital (New Zealand) and Divisa AM. Since the acquisition, the company has strengthened its resources with the appointment of global industry veterans who have been appointed to bolster the Group’s global transformation.
In early, 2018, Equiti Group was awarded the first brokerage license to be issued in over ten years by Jordan’s markets regulator, the Jordan Securities Commission, and the first brokerage to receive a license by the Central Markets Authority of Kenya. Equiti has since extended its global footprint in the Middle East and Africa by opening fully operational subsidiaries in both Jordan and Kenya.
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