March 18, 2020 - Sucden Financial, the London headquartered multi-asset execution, clearing and liquidity provider, today announced the launch of its new brand identity, with a redesigned logo and website.

The new look comes not long after Marc Bailey officially became CEO at the beginning of January, taking over from Michael Overlander (now Chairman of the Board). In its press release today, the company was keen to make clear that, "with a proven track record of over 45 years in financial markets, Sucden Financial has evolved and diversified. From its history and heritage in commodity futures and options trading, it has become a leading global multi-asset execution, clearing and liquidity provider."

“Sucden Financial has expanded and consolidated its position beyond purely commodities and brokerage services,” said Marc Bailey, CEO of Sucden Financial. He continued, “Our new, modern brand identity better reflects our values, strengths and ambition to expand and continuously enhance our multi-asset offering. We are committed to creating opportunities, delivering innovative solutions for all our clients."

Sucdne's new website can be viewed here: