Binance Unveils White-Label Platform To Bring Crypto Trading To Traditional Finance

Binance has launched Crypto-as-a-Service (CaaS), a white-label solution enabling traditional financial institutions and brokerage firms to offer cryptocurrency trading services to their clients.

The end-to-end infrastructure and technology solution is tailored for large, regulated financial institutions, allowing them to launch crypto trading offerings whilst leveraging Binance's backend infrastructure.

The solution covers spot and futures trading, liquidity, custody, compliance, and settlement services. Institutions retain full control over their front-end user experience, brand, and client relationships, whilst reducing the time, cost, and complexity of building crypto capabilities in-house.

The platform includes internalised trading, which Binance says enables institutions to match orders directly between their own clients where best-price matching is available internally. The company claims this is a feature that no other industry player currently offers. This capability allows institutions to maximise revenue whilst maintaining access to Binance's global spot and futures liquidity when needed.

For institutions without sufficient internal liquidity, CaaS offers access to Binance's global orderbook. Clients can connect directly to the exchange's spot and futures order books, providing access to liquidity pools. The service includes no hidden fees or restrictions on trading pairs.

The solution also includes a management dashboard providing insights into trading volumes, client onboarding, asset flows, and trade distribution. Institutions can manage sub-accounts, commissions, and trading settings through the dashboard, which includes full API connectivity.

CaaS provides client management capabilities allowing institutions to segment clients, apply tailored fee markups, and create personalised trading experiences through the management dashboard.

The platform includes asset segregation and settlement with secure sub-accounts and multiple unique deposit addresses. It also integrates compliance features such as KYC and transaction monitoring APIs to help institutions meet regulatory requirements across jurisdictions.

Catherine Chen, Head of VIP & Institutional at Binance, commented:

"The demand for digital assets is growing faster than ever, and traditional financial institutions can no longer afford to be on the sidelines. However, building crypto capabilities from scratch is complex, costly, and can be risky. That's why we created Crypto-as-a-Service -- a turn-key solution that provides institutions with trusted, ready-made infrastructure. With its plug-and-play design, it's incredibly easy to integrate, allowing institutions to focus on what matters most: their clients.

"Ultimately, CaaS aims to broaden access to digital assets, reaching more users who may not yet be exposed to this asset class. We're excited to help bridge the gap between traditional finance and the crypto world, empowering institutions to confidently embrace the future of finance."

Catherine Chen, Head of VIP & Institutional at Binance

Binance will open early access to CaaS on 30 September 2025. A select group of institutions will be given the first opportunity to explore the platform through private demos and direct engagement with the Binance team during this phase.

Participation in the early access phase is reserved for established, licensed banks, brokerages, and exchanges that meet the scale requirements for CaaS. General availability is planned for later in Q4, expanding access to a broader range of eligible institutions.

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