CFH Clearing becomes Finalto

February 01. 2021 - CFH Clearing has now officially become part of the Finalto brand. The company looked long and hard at the new name and selected Finalto as it describes the company's vision of the business: Finalto, "Next Level Financial Markets".

The move reflects the first step in the group’s move toward full integration and assimilation of the different companies that make up the group.

From liquidity, risk and technology for businesses like funds, brokers and all types of financial institutions, to trading and investments for professional and retail clients the new branding reflects the company's broad reach to offer total access to every part of the world’s markets.

Finalto provides liquidity and STP processing from Tier 1 banks, ECNs and non-bank liquidity pools giving brokers a flexible solution for their trading customers with 360 degree trading solutions covering trading platforms and CRM.

Included in the offering from Finalto is the company's proprietary, award-winning & multi-asset trading platform for professional and retail clients which now includes physical share dealing and quantitative strategy builder

CEO Ron Hoffman says: “TradeTech Group has evolved and grown over the years through a series of acquisitions that have made us what we are today - a global leader in financial services, including risk management, liquidity, trading, investing and technology as a service. First came Markets.com - our B2C trading platform with a long pedigree that became part of the business in 2015. After this we added CFH and then Alpha, vastly broadening our financial and geographic offering in the B2B space, and in the process bringing together three very distinct but equally impressive businesses under one roof.

Each business was selected for its culture, growth profile and leadership and over the last two years we have really started to see some exciting changes start to take place as the companies began to work more closely together. Almost two years ago we opened our Group headquarters in London, finally bringing the three pillars of our business together physically under one roof. And now with the rebrand complete we are excited to launch Finalto to the world."

Last week, as reported by Finance Feeds and others, it was confirmed that London listed gaming and trading conglomerate Playtech has been approached by a consortium of Israeli businesses as a potential buyer for its Finalto division, despite the division being the company's outstanding performer in the first half of 2020.