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DXtrade, the flagship trading platform from Devexperts, has announced a partnership with Solitics, a customer engagement and data analytics technology provider. This collaboration aims to improve user conversion and retention for brokers using DXtrade through enhanced visitor activation, analytics, and marketing automation.
The integration will give DXtrade-powered brokers access to comprehensive trader data, including real-time portfolio performance and market events. This detailed information will enable brokers to provide customised, timely updates to traders automatically.
Solitics' technology combines brokers' data with smart communication features, allowing for personalized, real-time messaging and advanced targeting. The platform uses traders' behavioral data and market information to create hyper-personalised experiences, potentially improving customer conversion and retention rates.
Harel Falk, VP Sales and Business Development at Solitics, stated: "Solitics supports brokers in forging more meaningful connections with traders. By leveraging the power of Solitics, brokers can enhance the trading experience, deploy timely engagements when and where it matters most, providing valuable insight, enhancing communication and increasing customer loyalty."
DXtrade, a turnkey FX and CFD trading platform, offers features such as instant liquidity through market maker feeds, high-speed order matching, and a modular approach for scalable solutions. The platform also includes a mobile app, broker tools, and an order management system with risk engines.
Jon Light, Head of OTC Platform at Devexperts, commented: "We are continuously looking for ways to enhance our offering to brokers. Solitics' unified ecosystem consolidates information from various sources, enabling tailored communication and promoting data-driven decisions. This empowers brokers to provide real value-add and foster stronger client relationships."
