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Equiti, a global fintech group, has become the exclusive title sponsor of the Youth Football League (YFL) in Dubai, marking a significant partnership aimed at fostering youth development through sport, community engagement, and financial education.
The league, now renamed the Equiti Youth Football League, is hosted at Dubai’s Sevens Stadium and supported by brands including Emirates, Noon, TOD, and Gatorade. Each season, the YFL attracts thousands of young players from across the UAE, establishing itself as a key platform for youth development and promoting values such as teamwork, discipline, and personal growth.
Iskandar Najjar, Equiti Group CEO & co-founder
Iskandar Najjar, Equiti Group CEO & co-founder, commented:
"As the UAE champions 2025 as the Year of Community, this sponsorship reflects our commitment to investing in initiatives that bring people together and create lasting impact. The Youth Football League gives us a powerful opportunity to help build stronger, more connected communities for the future."
Industry observers note that Equiti’s move aligns with a broader trend of fintechs investing in grassroots initiatives to increase brand presence and social impact in the region.
The partnership will see Equiti integrated into the league’s branding, operations, and community programmes. Beyond naming rights, Equiti plans to contribute to the league’s growth through interactive experiences, financial literacy initiatives, and events designed to engage players, parents, and fans.
Andrew Toward, co-founder of the Youth Football League
Andrew Toward, co-founder of the Youth Football League, said:
"We are proud to join forces with Equiti, a brand that shares our commitment to empowering the next generation. This partnership will enable us to broaden opportunities for young athletes by investing in the future of youth football across the region, uniting the passion of sport with the power of financial education and innovation."
On social media, parents and coaches have welcomed the partnership, with one youth coach stating: "Equiti’s involvement brings new energy and resources to the league. The focus on financial education is a great addition for our players and their families." Another parent commented: "It’s encouraging to see companies invest in our children’s futures, both on and off the pitch."
The Equiti Youth Football League is set for a new season that will combine competitive sport with community-driven initiatives and financial education, reflecting the evolving role of corporate partnerships in regional youth development.
