Recently LiquidityFinder added Hantec Markets and Hantec Prime to the LiquidityFinder community. I caught up with Hantec Markets' Chief Commercial Officer, Hayel Abu Hamdan, to learn more about what the company has been up to over the past 12 months, and what the outlook for the business is for the future. Hantec Prime is the institutional arm of Hantec Markets and provides multi-asset liquidity to hedge funds, brokers, proprietary houses, private offices and professional traders around the world. In 2023, Hantec Prime won Best Client Trading Experience and Best ECN/Execution Venue in the B2B Global Forex Awards.
Sam Low:On your page on LiquidityFinder, Hantec Prime is offering liquidity at a very competitive price. Traders I speak to are also very concerned about slippage, often complaining that they get negative slippage, rarely positive. How does Hantec Prime address questions of “How competitive are you other than commissions?" How is this competitive pricing faring in the market?
Hayel Abu Hamdan, Hantec Markets: When it comes to competitiveness beyond commissions, Hantec Prime emphasizes factors like execution efficiency and fairness, innovative trading solutions, responsive customer support, and an overall flexible and seamless trading experience. Our competitive pricing strategy is regularly benchmarked in the market to ensure that we remain at the forefront of providing value to our clients.
2023 was a volatile year in the markets. How did Hantec Markets navigate the challenging environment and what key lessons did you learn that will be part of your strategy going forward?
Hantec Markets effectively navigated the turbulent market environment of 2023 by prioritizing and emphasizing risk management, staying attuned to market dynamics, monitoring market volatility closely, and adjusting our strategies in real-time. Key insights gained from this experience include the significance of proactive risk mitigation, continuous monitoring of market trends, and the value of maintaining a disciplined approach and a resilient mindset. These lessons will be fundamental to our strategic approach moving forward, enabling us to navigate uncertainties with confidence and agility.
The retail trading industry has become increasingly competitive. What unique value proposition does Hantec Markets/Hantec Prime offer its retail/institutional clients and how do you plan to further differentiate yourselves in 2024?
Amidst the intensifying competition in the retail trading industry, Hantec Markets sets itself apart by providing a unique value proposition that encompasses tailored trading solutions, transparent and competitive pricing structures, reliable and fair execution, a diverse range of trading instruments, and dedicated customer support. In response to the growing competitiveness in the institutional space, Hantec Prime stands out by offering institutional clients a distinctive value proposition that includes customized services, cutting-edge technology solutions, access to deep liquidity pools, competitive and flexible margin requirements, and top of book settings.
Looking towards 2024, our strategy to further differentiate ourselves involves investing in and enhancing our tech infrastructure, expanding our product portfolio, strengthening our regulatory compliance framework, deepening client engagement, and staying agile to adapt to evolving market dynamics, ensuring that we continue to offer unparalleled value to our clients.
Institutional liquidity provision is now a core part of your business. How have you expanded your institutional offering over the past year, and what new products or services do you plan to launch for institutional clients in 2024?
Institutional liquidity provision has indeed become an integral part of our business. Over the past year, we have expanded our institutional offering by enhancing our liquidity pools and liquidity aggregation capabilities, optimizing our trading infrastructure, and strengthening our relationships with key liquidity providers. Throughout this year, we plan to introduce new products and services for institutional clients, including bespoke liquidity solutions, advanced risk management tools, and a personalized client support service, to further strengthen our position as a leading provider of institutional liquidity.
Technology plays a critical role in the trading industry. What investments has Hantec Group made in trading infrastructure and platforms over the past year, and what further tech enhancements are in the pipeline for 2024?
Recognizing that technology is a key driver of innovation in the online trading industry, Hantec Markets has been proactive in investing in its trading infrastructure and platforms over the past year. These investments have focused on enhancing system performance, optimizing order execution, increasing platform scalability, and introducing new functionalities that meet the evolving needs of traders and to enhance the overall trading experience. Looking ahead, Hantec Markets is committed to further tech enhancements such as implementing cutting-edge AI algorithms for trade analysis and enhancing mobile trading capabilities.
Regulation of the retail forex and CFD industry continues to evolve. How is Hantec Markets adapting to the changing regulatory landscape, and what steps are you taking to ensure ongoing compliance in the jurisdictions where you operate?
As the regulatory environment in the retail forex and CFD industry continues to evolve, Hantec Markets is committed to adapting to these changes and ensuring ongoing compliance in the jurisdictions where we operate. Our dedicated compliance team closely monitors regulatory developments and implements necessary measures to align our operations with the latest regulatory requirements. By staying proactive and responsive to regulatory changes, we are able to maintain a compliant and transparent trading environment for our clients across all jurisdictions.
Looking out over the next 3-5 years, what is your long-term vision for Hantec Markets? What key growth initiatives and strategic priorities will drive the business forward, and what milestones are you looking to achieve by the end of 2024?
Looking ahead to the next 3-5 years, Hantec Markets aims to solidify its position as a market leader by focusing on strategic growth initiatives such as geographic expansion, product diversification, and technological innovation. Key priorities include enhancing customer experience, increasing market share, and driving sustainable growth. By the end of 2024, we aim to achieve milestones in terms of market penetration, revenue growth, brand recognition, and customer retention, to solidify our position as a leader in the industry.
Can you talk a little about the Hantec Trader prop trading side. What is the driver for launching this part of the business.
Hantec Trader gives traders the opportunity to trade the markets, develop their strategies and earn without any downside risk. The launch of Hantec Trader encompasses our goal of extending financial freedom and empowerment to a global audience by allowing a low-risk and low-cost way for individuals to participate in the global financial markets.
Lastly, please give us 3 main reasons why LiquidityFinder’s audience should hit that “Follow” button for Hantec on LiquidityFinder.
Hantec Markets has built a strong reputation in the industry as a reliable and trusted provider of forex and CFD trading services. We provide a reliable and stable trading infrastructure, with deep liquidity pools with competitive pricing. By following Hantec Markets on LiquidityFinder, your audience can discover our commitment to transparency, integrity, and regulatory compliance, gaining trust and peace of mind in their trading activities with Hantec Markets.
You can message Hayel with any questions via LiquidityFinder's messaging system here. Learn more about Hantec Prime'sl iquidity solutions by clicking the links below.
Sam Low is the Founder of LiquidityFinder. With over 18 years in working with FX trading technology, Sam has deep experience in the FX (forex) trading industry, working with brokers, liquidity providers and end traders themselves.
LiquidityFinder was created to take the friction out of the process of sourcing Business to Business (B2B) liquidity; to become the central reference point for liquidity in OTC electronic markets, and the means to access them. Our mission is to provide streamlined modern solutions and share valuable insight and knowledge that benefit our users.
Liquidity Finder - Sam Low