February 10, 2022 - Invast Global has appointed Melissa Downes as Global Head of Marketing, to be based in the company's Sydney office. Melissa joins Invast from BT, the wealth management brand of the Westpac Group, where she was a Senior Marketing Manager in the Customer Experience and Growth team. She has strong financial marketing experience at the Westpac Group, ANZ, NAB, and Zurich.
Melissa Downes, Invast Global's new Global Head of Marketing, commented on her new appointment, “Working within corporate super clients, brokers and advisers has given me valuable insights into how busy these professionals are and the issues they face running a business. Marketing should assist our clients’ businesses. By helping them explain complex products simply and assisting them to do business with us seamlessly, we are assisting them and their business, making them more effective adding to the benefits of partnering with us.”
“I’m excited by the opportunities I see at Invast Global and the talent it has attracted. This is a business that continues to grow with an appetite for international expansion. I am looking forward to building Invast Global’s market share with a group of incredibly smart and talented executives.”
Invast Global's CEO, Gavin White also commented, “We are very excited to have found someone of Melissa’s calibre to fill the role of Global Head of Marketing. Her strong strategic mindset and breadth of experience across both marketing and financial services will enable Invast Global to take the next step in providing the best possible service and communication to our clients”. Melissa’s credentials include Master of Marketing from the Business School at Sydney University, graduate certificate of Digital Marketing from Columbia University and a BA at Macquarie University. This combined with her previous experience will allow Melissa to play a key role in Invast Global’s growth into the future.
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