just now
Cryptocurrency exchange Kraken has announced a partnership with Tottenham Hotspur, becoming the club's Official Crypto and Web3 Partner. The agreement includes Kraken serving as the Official Sleeve Partner for all Tottenham Hotspur Men's and Women's teams starting in the 2024/2025 season.
The partnership aims to enhance fan engagement through crypto education and Web3 technology. Kraken plans to create content and experiences for Tottenham's global fan base, including exclusive events and behind-the-scenes access.
Kraken Chief Marketing Officer Mayur Gupta said: "Spurs supporters and the crypto community both have an undeterred and relentless passion for what they believe in. Kraken's vision is that crypto, like football, should be accessible to everyone. We're thrilled to partner with Tottenham Hotspur to bring this inclusive financial technology to a larger audience of football fans."
Tottenham Hotspur Chief Revenue Officer Ryan Norys commented: "As a club that aims to drive innovation in everything we do, we are delighted to partner with yet another forward-thinking brand in Kraken – a true leader in its field, recognised throughout the Web3 industry for its emphasis on education around the crypto ecosystem. We look forward to bringing our fans a range of exciting events and experiences throughout the course of the partnership."
The collaboration extends to F1 DRIVE – London, an immersive karting experience located beneath Tottenham Hotspur Stadium's South Stand. Kraken will become the Official Crypto and Web3 Partner of this attraction, with both organizations planning to host interactive competitions for fans interested in sports and finance.
This partnership follows Kraken's recent agreement with Atletico de Madrid and is part of the company's broader global marketing strategy to integrate Web3 technologies into sports fan experiences.
