Naver Financial Acquires Upbit in Multi-billion Dollar Deal

South Korea’s fintech landscape has seen a seismic shift with Naver Financial, the financial arm of technology giant Naver, acquiring Dunamu, the operator of the country’s largest cryptocurrency exchange, Upbit. The deal, executed through a stock swap, is estimated to exceed US$2 billion, reflecting Dunamu’s significant market presence in the crypto sector. This acquisition positions Naver Financial as a major player in the rapidly evolving digital asset market.

The transaction, announced on 25 September 2025, allows Naver Financial to take full control of Upbit, a platform that processes billions in annual crypto trading volume. Naver Financial is a leading fintech provider, offering payment solutions and financial services integrated with Naver’s broader ecosystem, including its dominant search engine and messaging platforms. The acquisition aligns with Naver’s ambition to expand into digital finance, particularly stablecoins pegged to the South Korean won and blockchain-based services.

“This acquisition is a strategic step to enhance our capabilities in digital finance and support the growth of blockchain technology,” said Han Seong-sook, CEO of Naver Financial. “We aim to integrate Upbit’s expertise with our platform to create a seamless financial ecosystem for users.”

The move comes as South Korea’s crypto market faces increasing regulatory scrutiny, with authorities pushing for stricter oversight of digital asset platforms. By acquiring Upbit, Naver Financial gains access to a robust infrastructure for crypto trading and potential innovations in tokenised assets. Industry observers note that the deal could influence regional policies on digital currencies, given Upbit’s dominance in South Korea’s crypto trading volume.

“The integration of a crypto exchange with a tech giant’s ecosystem is a bold move, potentially redefining how financial services are delivered in Asia”, commented a Seoul-based fintech analyst. The acquisition also signals growing institutional interest in cryptocurrencies, as traditional firms seek to capitalise on the sector’s growth.