Plus500 and Chicago Bulls Announce New Multi-Year Global Sponsorship Deal

October 3, 2022 - Plus500, a multi-asset fintech group announced multi-year sponsorship agreement to become an official global partner of the Chicago Bulls, the iconic NBA professional basketball team and one of the most established sports franchises in the world.

The Plus500 logo will be the first ever to be featured exclusively on the front of the team's warmup shooting shirts and jackets, beginning with the Bulls' first pre-season game at the United Center on 4 October 2022. Plus500 will also have access to branding rights as the "Official Global Online Trading Partner" of the Chicago Bulls.

The four-year partnership will include various marketing elements, community initiatives, social media content, events and more to drive brand awareness.

It will also emphasize Plus500's ambitions to develop its global footprint by entering new markets, and specifically the Group's connection with the city of Chicago — the heart of the US futures industry and where Plus500's US operations are located.

David Zruia, Chief Executive Officer, commented: "We are very excited to become the official global partner of the Chicago Bulls, one of the most renowned and successful teams in basketball history. What makes this partnership so potentially valuable is that Plus500 and the Chicago Bulls share a consistent focus on innovation, a high-performance culture and a track record of success. With the recent launch of TradeSniper, this partnership will help Plus500 drive brand awareness in the US as we continue to diversify our global product offering and grow our presence in this significant and exciting market."

Michael Reinsdorf, Bulls President commented: "We look forward to beginning our partnership with Plus500 this season. Like the Bulls, Plus500 takes an innovative approach to connecting with communities around the world, making this partnership a natural fit."

The partnership with the NBA franchise is the first-ever US sponsorship for Plus500 adding the Bulls to their roster of sports partnerships including Atalanta B.C. in Italy, BSC Young Boys in Switzerland, and Legia Warsaw in Poland, as well as a successful previous 7-year partnership with Atletico Madrid in Spain.