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Saxo has been working closely with Moneyfarm since 2015 and the new mutual fund portfolio offering will allow Saxo to increase their presence in the UK wealth management industry.
March 13, 2023 - Saxo, the market access specialist focused on multi-asset trading and investment, announced that as part of its longstanding partnership with digital wealth manager, Moneyfarm, it has provided M&G’s investors with access to mutual fund portfolios.
Saxo, which is also the custodian bank for Moneyfarm and responsible for over £69 billion in client assets on behalf of over 876,000 clients worldwide, sees the new offering for Moneyfarm as a significant development for the wealth manager and the types of portfolios it can offer.
Moneyfarm now provides access to actively managed funds from investment managers including Federated Hermes, First Sentier, iShares, M&G, Manulife, Pictet, PIMCO, Robeco and Wellington, investing in equities, bonds and alternatives.
Moneyfarm’s B2B2C proposition recently supported M&G Wealth with the launch of the &me app which launched earlier this year in January. Moneyfarm developed the investment app along with the branding and proposition.
It is also providing the marketing coordination services to support the &me proposition, as well as operating the Moneyfarm core platform and providing dedicated customer relationship management, portfolio management and investment advisory services to customers.
M&G Wealth offers advice to Moneyfarm on the composition and rebalancing of the risk weighted portfolios. Investors have access to a range of classic or targeted portfolios which invest in a blend of active and passive funds.
Christine Kiener, Head of Institutional Sales at Saxo UK, commented: “Over the past eight years, we've built a strong and successful partnership with Moneyfarm and we've had the pleasure of participating in their growth journey. We were delighted to support Moneyfarm in the launch of their exciting new B2B2C proposition, delivering mutual fund portfolios to M&G Wealth &me customers. Saxo's focus on 'win, win' outcomes ensures that our interests are aligned with our partners and we are committed to delivering for their most critical projects, as quickly as possible.”
Giovanni Dapra, CEO at Moneyfarm, said: “Saxo’s determination and drive to democratise investing rings true with Moneyfarm’s core principle that personal investing should be simple, transparent and accessible. Our ongoing and successful partnership with Saxo combines the scale and experience of an established player with the nimble and innovative nature of a digital fintech business. We were excited to once again partner with Saxo on this project to offer mutual fund portfolios and were delighted by the speed and efficiency of delivery.”
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