Inside GCC Brokers: How Youssef Bouz Built a 100% A-Book Brokerage on Trust, Technology and Client Alignment
Discover how GCC Brokers built a 100% A-Book brokerage model focused on trust, transparency, and technology. Inside their execution, regulation strategy and client alignment.
“Trust is the only real differentiator left,” – Youssef Bouz, GCC Brokers
When I first spoke with Youssef Bouz, Operations Manger at GCC Brokers, I was impressed from the start with how quickly he and his team acted on everything. Within a few hours of our first call, we had all the materials, documentation, and assets needed to complete their listing on LiquidityFinder. GCC Brokers have the record for being the fastest broker to get onboarded on LiquidityFinder.
Every interaction with Youssef and his team has been the same – a very fast turnaround on everything. Customer service is of paramount importance to him – something he and I totally agree on! We both share the frustrations of big corporations and their chat bots, or frustrating phone options with long-hold times, keeping customers at arm’s length. For me, GCC Brokers really stands out for their approach to customer service, and the additional rarity of being a 100% A-book/agency broker.
Founded in Dubai in 2016, GCC Brokers is a multi-asset brokerage firm providing access to global markets across FX, precious metals, commodities, indices, and cryptocurrencies, with future plans to expand into cash equities. Originating from a long-established bullion business in Dubai’s Gold Souk, the company has evolved into a technology-driven, internationally licensed broker operating under the Mauritius FSC, Labuan FSA, and UAE Category 5 frameworks. With a distributed team across the Middle East and Asia, GCC Brokers focuses on transparency, responsive client service, and long-term trust as the foundations of sustainable growth.
In a region defined by rapid growth, complex regulation, and fierce competition, GCC Brokers has taken a deliberately different path. Founded out of a family business in physical bullion, the firm’s journey reflects a steady evolution from gold trading to regulated multi-asset brokerage — guided not by marketing hype, but by principles of transparency, discipline, and trust.
When Youssef assumed leadership of GCC Brokers, he brought both a deep technical background and a conviction that ethics matter as much as execution speed. A computer-science graduate turned broker, Youssef has built a company culture that blends technology with integrity — one that views regulation not as a hurdle, but as a framework for long-term credibility.
“That was our real start,” Youssef recalls, referring to the company’s 2022 licensing by the Mauritius Financial Services Commission. “It allowed us to overcome all the old limitations — payments, banking, marketing, even recruitment. It gave us the freedom to operate properly and build for the long term.”
Today GCC Brokers operates with a 25-person distributed team across Dubai, Lebanon, Turkey, Jordan, and Malaysia. The firm’s remote structure — once unconventional — has become a competitive advantage. “When it makes sense, it makes sense,” says Youssef. “Technology makes it possible to build a global company without borders.”
A-Book Alignment: The Decision That Defined The Firm
The most defining choice in GCC Brokers’ growth story was Youssef’s decision to move to a 100% A-Book model, aligning the firm’s interests entirely with those of its clients.
“We used to be hybrid,” he explains. “Some internal risk, some external flow. But I couldn’t live with the conflict of interest. Why should my business profit from my client’s loss?”
By routing every trade directly to liquidity providers, GCC Brokers eliminated exposure to client losses and reinforced its reputation for fairness. The shift also strengthened relationships with institutional partners, who prefer transparent, full-STP brokers.
“It has to be a partnership,” Youssef says. “Tell me what’s wrong, we’ll fix it. Tell me what’s good, we’ll do more of it. That’s how a healthy trading ecosystem works.”
Regulation With Purpose
While many firms collect licences for show, Youssef views regulation as a strategic tool — credibility first, marketing second.
“My objective isn’t to be a licence collector,” he notes. “Licences are about credibility, not vanity. They show clients and partners that you’re serious — but each one must have a purpose.”
After building from St Vincent origins to Mauritius and Labuan regulation, GCC Brokers now also holds a UAE Category 5 licence for international promotion. A full Category 1 licence — which would enable direct local onboarding — remains on the roadmap, but Youssef is in no rush: “It’s a big step, with capital and staffing requirements to match. We’ll do it when it makes sense.”
Technology As An Enabler Of Trust
Youssef’s computer-science roots continue to influence how GCC Brokers operates. From onboarding automation to liquidity aggregation, technology underpins the company’s pursuit of transparency and responsiveness.
“Technology isn’t about showing off your stack,” he says. “It’s about removing friction — faster onboarding, fewer errors, better visibility. It’s what allows trust to scale.”
He recalls recent examples where institutional clients were fully onboarded and trading within an hour — something he sees as a symbol of the firm’s culture of immediacy. “Customer support makes a big difference,” he adds. “Anyone can offer tight spreads, but not everyone can answer a client on a Friday night and get them trading before midnight. That’s where trust is built.”
Youssef Bouz receiving the award for GCC Brokers being listed among the Top 100 Trusted Financial Institutions at MEFM Awards on October 4, 2025
A Long-Term View On Growth
Despite volatility across assets — particularly gold and silver — Youssef remains bullish on the MENA region’s maturation. For him, the next phase of growth is about service quality and client education, not leverage or flashy marketing.
The plan is simple: keep strengthening sales and marketing while protecting the firm’s core values of transparency and client alignment. “We have a solid base,” he says. “Our operations are strong, and our reputation speaks for itself. Word of mouth is still the best marketing.”
In a crowded market where there is generally not much to differentiate between brokers, Youssef concluded that “Trust is the only real differentiator left". Indeed.
If you are interested in opening an account with GCC Brokers, you can use this link.
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Author
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Sam Low is the Founder of LiquidityFinder. With over 18 years in working with FX trading technology, Sam has deep experience in the FX (forex) trading industry, working with brokers, liquidity providers and end traders themselves. You can message Sam directly here. |
What is an A-Book broker?
An A-Book broker is a brokerage model where client trades are sent directly to external liquidity providers rather than being internalised by the broker. The broker does not take the opposite side of client trades or profit from client losses, so there is no classic dealing-desk conflict of interest. Execution quality and transparency become the key focus rather than trading against clients.
How does an A-Book model differ from a B-Book broker?
In a B-Book model, the broker often takes the other side of client trades, so the firm can profit when clients lose and lose when clients win. This creates an obvious conflict of interest. In an A-Book model, client trades are routed straight through (STP/ECN-style) to liquidity providers, and the broker earns from spreads, commissions or volume-based fees rather than from client losses. That alignment is why many traders view A-Book as a more transparent approach.
Why do some traders prefer A-Book or STP brokers?
Traders who prioritise fair execution and transparency often prefer A-Book or STP brokers. Pricing comes directly from liquidity providers, and the broker has no built-in incentive to widen spreads, delay fills or reject profitable orders. The broker’s commercial outcome depends on long-term client activity and volumes, not on whether individual trades lose money.
Does an A-Book broker still make money if they don’t trade against clients?
Yes. A genuine A-Book broker normally earns via spreads, explicit commissions per trade, volume-based fees or liquidity rebates. The model is built around clients trading consistently and sustainably, rather than around client losses. In theory, the more clients trade and the longer they stay, the healthier the A-Book broker’s business becomes.
Is A-Book execution always better than B-Book?
Not in every scenario. A-Book execution removes the classic conflict of interest and tends to offer more transparent pricing, but spreads can widen in volatile markets because they reflect real conditions from liquidity providers. Some firms operate a hybrid model for different client segments and instruments. What is “better” depends on a trader’s priorities: execution quality, spreads, trading style and holding period.
How can I tell if a broker is truly A-Book?
Start by reading the broker’s execution policy and any disclosures about STP/ECN routing. Look for evidence of relationships with tier-1 or institutional liquidity providers, plus clear statements that the firm does not internalise client flow or run a dealing desk. Regulated brokers may also publish best-execution reports. A broker that emphasises client alignment, external liquidity aggregation and transparency is more likely to be operating a genuine A-Book model.
Risk warning: CFDs and other leveraged derivatives are complex instruments and carry a high risk of rapid losses due to leverage. Consider whether you understand how these products work and whether you can afford the high risk of losing your money.