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ATFX, a global fintech broker, has announced the integration of PriceOn™, a product of TraderTools, into its global trading infrastructure. This integration is designed to enhance the management of trading flows from ATFX's current institutional and retail clients, with the goal of improving pricing and execution while attracting new clients through data-driven pricing strategies.
PriceOn will enable ATFX to manage trading flows more effectively and efficiently, ensuring clients benefit from superior execution and competitive pricing. In its announcement to the press, ATFX states that PriceOn utilises advanced technology incorporating artificial intelligence and sophisticated algorithms, designed to handle complex client flows, enabling institutional client flows to match with a broad range of retail client flows, (and vice-versa), including flow with challenging characteristics, without compromising execution performance.
The AI-based algorithms of PriceOn provide precise and strategic execution that maximises profitability for clients. This partnership focuses on delivering enhanced returns for ATFX's global clients.
By integrating PriceOn, ATFX is bridging the gap between retail and institutional trading environments, fostering a cohesive ecosystem that supports diverse global trading needs. This strategic move aligns with ATFX's broader project of creating an integrated trading environment where different client types can interact seamlessly.
Joe Li, Chairman, ATFX
Joe Li, Chairman of ATFX, expressed his excitement on the integration, stating, "This strategic partnership will revolutionise our pricing capabilities and provide our clients with more competitive and accurate pricing. We are committed to constantly adapting and improving our services to meet the ever-evolving needs of our clients."
ATFX says that integration of PriceOn into the ATFX platform is the latest milestone that underscores the company's dedication to innovation and excellence in trading solutions. Along with the acquisition of regulatory licenses in South Africa and Australia and the hiring of key senior industry executives, the integration of PriceOn demonstrates ATFX's commitment to improving pricing and providing clients with a more efficient trading experience.
