BingX Renews Partnership With Chelsea FC As Crypto Exchange Deepens Sports Strategy

BingX, a cryptocurrency exchange and Web3-AI company, has renewed its partnership with Chelsea FC, extending a collaboration that began 2.5 years ago and has seen the exchange move from Official Sleeve Partner to Official Training Wear Partner.
 

The renewal follows a period that included Chelsea FC's World Championship victory in 2025, as well as joint activations such as the "Trained on Greatness" campaign and an appearance by former Chelsea captain John Terry alongside BingX at TOKEN2049 Singapore.
 

The extended arrangement will continue to focus on training kit integration, behind-the-scenes content, and visibility across global digital channels. BingX's sports partnership portfolio also includes a recently announced deal with Scuderia Ferrari HP.
 

Pablo Monti, Spokesperson, BingX commented:

"By renewing our partnership with Chelsea FC, we are doubling down on our commitment to world-class sports partnerships. At the heart of this collaboration is a shared belief in the values that drive elite performance: discipline, preparation, and continuous improvement, aligning elite athletic performance and AI-powered crypto trading precision. Together with Chelsea FC, we are proud to join the club from daily preparation to brand storytelling, connecting our brands through visibility across training sessions, behind-the-scenes content, and global digital channels."

John Rogers, Head of Partnerships, Chelsea FC

John Rogers, Head of Partnerships, Chelsea FC said:

"We are proud to extend our partnership with BingX, and continue the strong work delivered with our Principal Partner and training kit partner already. From day one, they have shared our vision of embracing innovation while putting fans and their community at the heart of everything we do together. This extension reflects the strength of our relationship and our belief in the potential of the digital world to enhance the experiences of our global fanbase."

The partnership is set to continue into the 2026/27 season.

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