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Liquidity and fintech solutions provider Finalto has appointed Luis dos Santos as Sales Director for Latin America, expanding its presence in the region's growing financial markets.
The appointment marks a strategic move for the company, which provides trading and liquidity services to institutional clients. Dos Santos brings significant industry experience from previous roles, including positions as Global Head of Business Development at Markets.com and senior client services and business development positions at IG, LCG and Trading 212.
In his new role, dos Santos will focus on identifying market opportunities and developing the firm's presence across Latin America.
Matthew Maloney, CEO of Finalto Group, said: "Luis is an experienced and strategic professional who has already demonstrated his regional expertise and stellar leadership abilities. LATAM is one of the most exciting and dynamic markets, where we have seen strong growth and an appetite for innovative products and services. Luis is ideally positioned to drive new business, identify opportunities, and bring our existing customers in the region get the levels of service they deserve."
Luis Dos Dos Santos, Finalto's Sales Director for Latin America, said: "I'm excited to work with Finalto's talented sales team, and to be part of a market-leading, multi-asset trading and liquidity provider on the forefront of fintech innovation. I'm especially looking forward to delivering Finalto's award-winning services and technologies to the Latin American market, helping meet a demand by customers who want to accelerate growth and gain a competitive edge in a competitive market."
Finalto's recent industry recognition includes two awards at FX EXPO LATAM 2024, where it was named Best CFD Liquidity Provider LATAM and Best Institutional Trading Platform LATAM.
