Inside ATFX’s Global Marketing Strategy: Exclusive Interview With Weems Chan

ATFX’s global marketing operation comes under the spotlight in a new in-depth Broker Insight published on LiquidityFinder. In an exclusive interview, ATFX Global Head of Marketing, Weems Chan, speaks with LiquidityFinder’s Head of Marketing, Eleanor Mills, about how the broker has scaled its brand across 24 offices, 800+ staff and hundreds of thousands of clients worldwide.

The conversation explores how ATFX balances global coordination with deep local presence, the evolution of ATFX Connect on the institutional side, the firm’s pragmatic use of AI in marketing, and its long-standing community work, including its support for the Duke of Edinburgh Cup. Weems also shares candid reflections on leadership and what it means to build a career as a woman in a traditionally male-dominated industry.

Read the full Broker Insight, “Inside ATFX’s Global Marketing Engine: An Interview With Weems Chan, Global Head of Marketing,” on LiquidityFinder here.