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      Inside ATFX’s Global Marketing Strategy: Exclusive Interview With Weems Chan

      Published: just now

      atfx connect cocktail bar

      ATFX’s global marketing operation comes under the spotlight in a new in-depth Broker Insight published on LiquidityFinder. In an exclusive interview, ATFX Global Head of Marketing, Weems Chan, speaks with LiquidityFinder’s Head of Marketing, Eleanor Mills, about how the broker has scaled its brand across 24 offices, 800+ staff and hundreds of thousands of clients worldwide.

       

      The conversation explores how ATFX balances global coordination with deep local presence, the evolution of ATFX Connect on the institutional side, the firm’s pragmatic use of AI in marketing, and its long-standing community work, including its support for the Duke of Edinburgh Cup. Weems also shares candid reflections on leadership and what it means to build a career as a woman in a traditionally male-dominated industry.

       

      Read the full Broker Insight, “Inside ATFX’s Global Marketing Engine: An Interview With Weems Chan, Global Head of Marketing,” on LiquidityFinder here.

      ATFX Connect is a trading name of AT Global Markets (UK) Limited (authorised and regulated by the FCA), and AT Global Markets (Australia) Pty Limited (authorised and regulated by ASIC). Connect is the Institutional arm of the wider ATFX Group. Connect offers Institutional and Professional traders an extensive range of services for both Agency PB and Margin accounts. ATFX Connect provides bespoke aggregated liquidity in Spot FX, NDFs, indices, Commodities and Precious metals to a wide range of institutional clients from hedge funds, Tier 1 and regional banks, high net worth investors, asset managers, family offices and other brokers. ATFX Connect's liquidity pool is constructed from Tier 1 banks and non-bank providers that it has partnered with, trading in both sweepable and full amount forms. Agency PB Clients can connect via direct FIX API, external technology solutions or via our own trading platform. For margin clients, ATFX Connect provides market access via the group's MT4/MT5 platform and provides a bridge solution for those who wish to connect via FIX API.

      This content may have been written by a third party. LiquidityFinder makes no representation or warranty and assumes no liability as to the accuracy or completeness of the information provided, nor any loss arising from any investment based on a recommendation, forecast or other information supplies by any third-party. This content is information only, and does not constitute financial, investment or other advice on which you can rely.
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      Founder of LiquidityFinder. 25+ years in Financial Markets technology. Now building the world's financial markets social network / marketplace.

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