Swissquote Expands Sponsorship of Swiss Ice Hockey Clubs ZSC Lions and Genève-Servette Hockey Club

Swissquote has announced an extension of its sponsorship agreements with two prominent Swiss ice hockey teams: ZSC Lions from Zurich and the Genève-Servette Hockey Club. The company will elevate its status to become a principal sponsor for both clubs, with the partnerships extended for three years.

Jan De Schepper, Chief Sales and Marketing Officer of Swissquote, commented on the development: "We are delighted to continue our successful collaboration with ZSC Lions and the Genève-Servette Hockey Club. Ice hockey is an integral component of Swiss sports culture, and we are proud to continue supporting these two outstanding clubs. Our partnerships reflect our values, and we are convinced that we will celebrate many more successes together."

ZSC Lions 

The sponsorship deals include jersey logo placement, stadium advertising, and hospitality arrangements at all Swiss National League games, which is Switzerland's top ice hockey division. Both ZSC Lions and the Genève-Servette Hockey Club are recognised for their achievements in Swiss ice hockey and have substantial fan bases.

Swissquote's decision to enhance its sponsorship aligns with its strategy to strengthen local presence, as the company serves the Swiss market from offices in Zurich and Gland. De Schepper elaborated on this aspect: "This presence in the sporting community strengthens our ties to our clients and partners and enables us to establish direct contact with them in order to really connect and build relationships."

The extended partnerships are set to commence with the upcoming ice hockey season.