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Polish broker XTB is developing an artificial intelligence-powered chat assistant for its investment platform as part of a broader push into AI technology, the company announced today.
The AI chat feature, which aims to handle basic customer service queries, is being developed by a dedicated team established in late 2023 within XTB's Technology and Product Department, led by Dr Tomasz Gawron.
"The past year has been extremely intense for us in terms of implementing AI-based solutions," said Dr Gawron, Head of AI at XTB. "Although the effects may still seem barely noticeable to customers externally, artificial intelligence already plays the role of a key assistant to XTB product teams, significantly increasing the efficiency of their actions and supporting the development of the platform."
The company reports that over 60% of its global teams currently use AI tools, generating nearly 100,000 AI-handled queries monthly. Applications include partially automated client onboarding and automated account migrations from other brokers.
"It is especially important for us to keep furthering the applications of AI within our Technology and Product Department, where these tools now assist code generation, data analysis, and project change reviews," said Achraf Drid, Managing Director at XTB MENA.
XTB employs over 500 people in its Technology and Product Department, representing more than half its workforce. The company, which serves over 1.2 million customers globally, provides access to more than 6,300 financial instruments including stocks, ETFs, CFDs and cryptocurrencies through its online platform and mobile app.
The Warsaw Stock Exchange-listed firm operates under regulations from authorities including the UK's Financial Conduct Authority, the Polish Financial Supervision Authority, the Cyprus Securities & Exchange Commission, the Dubai Financial Services Authority and the Financial Services Commission.
