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DXtrade, the white-label multi-asset trading platform developed by Devexperts, has integrated with TradeQuest, a trading MMO and engagement layer for brokers and prop firms built by TQ Labs.
The integration allows brokers and prop firms that license DXtrade to add a gamification layer to their existing offering, aimed at driving client engagement and retention beyond raw profit and loss.
TradeQuest turns broker or prop firm brands into guilds within a shared trading world, with each trading account becoming a character. Traders continue to trade on their broker's or prop firm's platform as usual, but their trade executions are also translated into gamified progression, based on performance, including experience points, skills, and public presence. By connecting to the trading accounts traders already use, TradeQuest adds a further layer to the trading experience, turning live activity into a competition or game with multiplayer presence.
For brokers and prop firms, the integration offers several potential benefits. The broker or prop firm gains brand presence by appearing as a guild in a shared network. There is no requirement to replace existing infrastructure, as clients continue trading on the broker's or prop firm's platform while TradeQuest adds engagement on top. Progression within the game is tied to actual trading activity and performance, rather than being independent of it.
DXtrade draws on Devexperts' more than 20 years of experience developing software for the capital markets. The platform can be configured, in part or in full, to support stocks, options, futures, ETFs, mutual funds, bonds, FX, CFDs, and margin and spot digital assets. It is available across web and mobile, as well as via a dedicated white-label mobile app, and offers an open integration framework that firms can use to adapt and expand their platform offering over time.
Reid Fenech, CEO, TQ Labs
Reid Fenech, CEO, TQ Labs said:
"DXtrade gives brokers and prop firms a strong multi-asset trading platform. TradeQuest gives them a reason for traders to stay active after they sign up. DXtrade-powered brokers and prop firms can now bring their traders into an engaging trading MMO without changing how their clients trade."
Borislav Alendarov, Head of Trading Operations, Devexperts
Borislav Alendarov, Head of Trading Operations, Devexperts said:
"We are pleased to be able to offer our brokers and prop firms the opportunity to add an additional dimension to their trade offering with TradeQuest's gamification services. As well as appealing to a wider pool of traders, gamification can help drive engagement and retention, while boosting brand visibility through presence as a guild and as part of competitions the platform hosts. This development adds to DXtrade's white-label, multi-asset offering, providing ever greater choice and flexibility when it comes to differentiation and standing out in a busy marketplace."
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