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August 11, 2021 - Equiti Group, the parent company of multiple FX and CFD brands and prime brokerage providers with offices in Europe, the Middle East, the Americas, Africa and the Asia Pacific regions, has appointed Chantelle Johnson to the role of Group Chief Marketing Officer (CMO) for the group.
Chantelle joins Equiti after seven years at OANDA, where, as Global Chief Marketing Officer, she was responsible for building a full in-house digital marketing team, driving significant growth across customer acquisition and commercial metrics. Prior to OANDA, Chantelle was Global Head of Marketing at Alpari.
Chantelle brings a wealth of global marketing experience in rapidly growing companies within the industry. She has strong expertise in implementing and executing data driven digital marketing transformation across innovative customer value propositions that increases client acquisition and revenues.
Her 20+ year career experience includes working in new and emerging markets in Africa, Asia, Europe, LATAM, the Middle East, UK, and the USA.
In her role, she will be responsible for overseeing strategic marketing direction across the brand’s portfolio, with particular focus on driving customer growth through research led digital strategies, enhancing Equiti’s local touch to global offerings and initiatives.
As a member of Equiti Group’s executive management team, Chantelle will help to scale the business in support of the company’s ambitious global growth strategy, which includes new markets and innovative products and offerings to be launched in the coming months.
Iskandar Najjar, Equiti Group CEO said, “Equiti is very pleased to welcome Chantelle. With Chantelle’s strong track record, expertise, and leadership, we look forward to developing and deploying data led customised digital marketing strategies that will add distinctive value to our clients, enhance our global brand equity, and be a catalyst to reach new markets.
“Innovative offerings coupled with effective and efficient go-to-market strategies will give Equiti a leading advantage as we embark on the next phase of our global growth strategy.”
Commenting on her new appointment, Chantelle Johnson, Group Chief Marketing Officer, said, “I am incredibly excited to join the experienced leadership team and diverse Equiti Group, with Equiti rapidly establishing itself as a global market leader, with their range of product offerings, both existing and yet to be launched, I am confident we can drive the business onto its next phase of rapid growth through digital innovation and continuous investment into the brand.”
Chantelle replaces Adrian Coxon who was CMO since January 2020.
Equiti has also recently announced the hire of Paul Webb as Chief Operating Officer of Equiti Capital, the group's FCA regulated institutional brokerage division.
