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Exness. one of the largest brokers globally, has announced its agreement to become the Official Regional Partner of LALIGA in Latin America. LALIGA, home to legendary clubs such as Real Madrid, Barcelona FC, and Atletico Madrid, unites hundreds of millions of football fans across Latin America. By leveraging LALIGA's popularity, this landmark sponsorship is expected to boost Exness' reach in this key strategic region.
The partnership between LALIGA and Exness will span the 2023/2024 and 2024/2025 seasons. The collaboration aligns with Exness' plans to elevate its brand across the region and reinforce the company's values of reliability and integrity. Fans in the region can expect a number of exciting activations and experiences with LALIGA teams, as well as current and former players, using LALIGA's brand elements.
Alfonso Cardalda, Exness Chief Marketing Officer, commented on the new sponsorship, "We are beyond excited to connect with Latin Americans through our shared passion for football. By joining forces with LALIGA, we tap into the heart of the region where football isn't just a sport but a way of life."
Jorge de la Vega, Executive Director of LALIGA, also commented, "We are convinced that this agreement will allow us to strengthen our relationship with our fans and with our new partner, Exness. Together, we will be able to reach new levels of success."
The association with LALIGA and its massive influence is expected to elevate Exness' brand awareness and perception. As a trusted partner of this major league, Exness aims to integrate even more deeply into the local community and drive strong brand associations.
