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Global trading broker Hantec Markets has signed a multi-year partnership with Spanish football club Atlético de Madrid, marking the firm's first venture into football sponsorship as it targets expansion in Latin America.
The agreement positions Hantec Markets as Atlético de Madrid's official online trading partner across Latin American territories, following a period of strategic developments at the brokerage including a revamped B2B2C partner programme and several senior appointments throughout 2024.
Bashir Nurmohamed, Chief Executive Officer at Hantec Markets, emphasised the alignment between the organisations: "We are thrilled to partner with Atlético de Madrid, a club that embodies the same drive and determination that fuels our mission at Hantec Markets. Together, we are celebrating a shared vision of pushing boundaries, achieving greatness, and uniting communities across the globe. We are excited to embark on this journey with one of the most iconic football clubs in the world and look forward to creating unforgettable experiences for fans and traders alike."
Left to right: Óscar Mayo (Chief Operating Officer of Atlético de Madrid), Raj Naik (Global Head of Marketing at Hantec Markets), Norayr Djerrahian (Chief Strategy Officer at Hantec Markets)
The partnership announcement coincides with Hantec Markets' recent brand refresh and website launch. Rajan Naik, Global Head of Marketing at Hantec Markets, outlined the strategic significance: "We are immensely proud to join forces with Atlético de Madrid. This collaboration goes beyond sports and trading—it's about striving for greatness. It also represents a significant step in our global strategy to align with partners having a shared commitment to delivering exceptional results. We look forward to a dynamic season of opportunities to engage with fans and traders alike."
The collaboration will include exclusive experiences, matchday activations, and events for Hantec Markets' B2B2C partners.
Óscar Mayo, COO of Atlético de Madrid, welcomed the partnership: "We are pleased to welcome Hantec Markets to the Atlético de Madrid family. A leading international company, committed to delivering results and building communities across the globe, they will provide our fans with innovative experiences beyond football."
Atlético de Madrid, an 11-time La Liga champion, has secured multiple domestic and international titles, including UEFA Europa League victories. Hantec Markets, part of the Hantec Group, provides traders with access to forex, commodities, and indices trading under multiple regulatory jurisdictions.
