just now
KuCoin Pay has formed a strategic partnership with King Gift, integrating cryptocurrency payments into the digital gift card platform. The collaboration allows users to purchase gift cards across gaming, entertainment, and retail sectors using popular cryptocurrencies.
The partnership connects KuCoin's crypto payment arm with King Gift's online platform, which specialises in digital gift cards with instant delivery and worldwide accessibility. Users can now conduct secure, cross-border transactions using over 50 supported cryptocurrencies including KCS, USDT, USDC, and BTC.
Kumiko Ho, Head of Payment Business at KuCoin, said:
This partnership with King Gift represents a step forward in our mission to make cryptocurrency more practical and inclusive. We're committed to removing barriers and broadening access, enabling anyone—regardless of their location or expertise—to leverage their crypto holdings for real, tangible benefits like instant gift card purchases.
The integration aims to bridge the gap between digital assets and everyday spending, allowing cryptocurrency holders to convert their holdings into practical retail applications. King Gift's platform offers gift cards for various sectors including gaming and entertainment.
Bilal Khwaja, CEO at King Gift, commented:
Partnering with KuCoin Pay allows us to provide our users with greater flexibility and convenience when purchasing gift cards. By embracing cryptocurrency payments, we're making digital shopping simpler, faster, and more accessible for customers around the world.
The partnership includes a promotional offer of unlimited 2% cashback on all purchases made via KuCoin Pay at King Gift until 17th September 2025. This incentive is designed to encourage adoption of cryptocurrency payments for gift card purchases.
KuCoin Pay is a merchant payment solution that enables businesses to integrate cryptocurrency transactions for both online and offline sales. The service delivers fast, secure, and borderless payments to a global audience across multiple digital currencies.
King Gift operates as an online platform offering digital gift cards with instant delivery and secure transactions. The company focuses on providing both global and regional gift cards through multiple payment options, including cryptocurrency gateways for streamlined checkout experiences.
