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Cyprus-based online broker Libertex, has announced a multi-year partnership with KICK Sauber F1 Team, becoming its Official Online Trading Partner ahead of the team's planned transition to become the Audi F1 factory team in 2026.
The collaboration brings together two organisations focused on precision and performance, with both industries requiring technical excellence and strategic adaptation. The partnership comes at a significant time for Sauber as it prepares for its evolution into Audi's works team.
Marios Chailis, Chief Marketing Officer of Libertex Group, described the alignment between the company and Formula One: "Formula One is more than just a sport; it's a showcase of resilience, innovation, and the pursuit of excellence, qualities that resonate deeply with Libertex's core values. This partnership is a natural fit, combining two worlds driven by precision, speed, and strategic mastery. We're thrilled to join forces with KICK Sauber F1 Team as we push boundaries and create history together".
The partnership will include activations at several European races, with particular focus on the Monaco Grand Prix. Both organisations have indicated they will collaborate on initiatives aimed at enhancing operational efficiency and technological advancement.
Stefano Battiston, Chief Commercial Officer of Sauber Motorsport, welcomed the new sponsor: "We are delighted to welcome Libertex to our team. Libertex's reputation for innovation and excellence aligns perfectly with the values of our team. In Formula One, success is built on precision, performance, and a relentless drive for progress—qualities that we see reflected in Libertex's approach. This partnership is more than just a collaboration; it is a shared commitment to excellence, innovation, and the pursuit of greatness, both on and off the track."
Libertex had previously signalled its interest in Formula One by co-hosting an event during the 2024 Monaco Grand Prix, featuring a Libertex-branded Bugatti Chiron and hosting guests on a superyacht.
The move represents Libertex's first partnership in motorsport, adding to its existing portfolio of sports sponsorships which includes German football club FC Bayern. Founded in 1997, Libertex has expanded into a significant player in the fintech sector, offering tradable CFDs with underlying assets including commodities, forex, ETFs and cryptocurrencies, as well as investments in real stocks.
The firm's European trading platform is operated by Indication Investments Ltd, a Cyprus Investment Firm regulated by the Cyprus Securities and Exchange Commission with CIF License number 164/12. Libertex has received several industry awards including "Global CFD Broker of the Year" from PAN Finance in 2024.
