LMAX Digital continues its expansion with senior US & Europe institutional sales appointments

5 October 2022 – LMAX Digital, the institutional spot cryptocurrency exchange and part of LMAX Group, has appointed Bryan Christian as Director of US Sales and Cassandra Cox as Director, Institutional Sales in Europe, as it continues to build its presence globally.

Bryan will be based in New York and Cassandra in London. Both executives report to Jenna Wright, Managing Director of LMAX Digital.

Bringing over 25 years of financial services experience and a wealth of institutional sales knowledge, Bryan and Cassandra will oversee the growth and expansion of LMAX Digital’s sales coverage for institutional clients in the United States and Europe, respectively.

Previously, Bryan has managed global sales teams at Cboe, NASDAQ and Bloomberg. Cassandra most recently served as Managing Director of Institutional FX & Emerging Market Sales at Société Générale.

Commenting on the appointments, Jenna Wright, Managing Director of LMAX Digital, said: “Bryan and Cassandra join LMAX Digital at an important time as we continue to build our crypto product pipeline and expand globally. Despite the crypto winter and more challenging macro climate, we remain focused on the long-term opportunity of the asset class and are scaling up for the future needs of our clients. The combined depth of experience and strong institutional relationships that Cassandra and Bryan bring will be extremely valuable as institutional interest in crypto assets increases and we accelerate our growth trajectory.”

Bryan Christian said, “I joined LMAX Digital because it has a truly unique position in the marketplace. There is no other institutional exchange like it today. I am excited to be joining a group of innovative leaders and I look forward to helping the company navigate a rapidly evolving environment and finding innovative ways to better serve our existing clients and introduce new ones to our crypto product offering.”

Cassandra Cox added, “With my background in FX, LMAX Group is well known to me and I have followed the success of LMAX Digital closely. I am delighted to have the opportunity to join such a dynamic team, with clear focus and understanding of how to grow its offering for institutional clients. I look forward to working together with my colleagues to build new client relationships at a pivotal phase for institutional adoption of this growing asset class.”