just now
MEXC, a global cryptocurrency exchange offering zero-fee trading, has appointed Vugar Usi as Chief Operating Officer as it seeks to strengthen its operational framework and support the next phase of its international growth.
Vugar joins MEXC with more than 15 years of experience in leading high-growth transformations at both large corporates and digital asset platforms. He most recently served as Chief Operating Officer at Bitget, where he was involved in scaling the exchange from a top-20 platform into what the company states is the world's fourth-largest crypto exchange, during which user numbers grew fivefold to more than 120 million globally.
His earlier career includes senior roles at Facebook, Bain & Company, Coca-Cola and Sony, alongside co-founding a marketing technology firm. Vugar is an alumnus of Harvard University and the University of Oxford.
In his new role as Chief Operating Officer at MEXC, Vugar will oversee global business transformation, operational standards, go-to-market execution and strategic market expansion. His regional focus will include Eastern Europe, Turkey, CIS and Latin America, while he will also take responsibility for policy, regulatory and compliance readiness as the exchange continues to expand its global footprint.
"Vugar's appointment represents a strategic inflection point for MEXC and for the broader industry," said Cecilia Hush, Chief Strategy Officer at MEXC. "We are not focused on simply becoming better—we are focused on raising the entire standard for what a global crypto exchange should be. Vugar brings the rare combination of scale-building experience, transformation leadership, and regulatory discipline needed to help realize that mission. He is not here to manage incremental growth; he is here to help lead the next chapter of industry evolution through stronger operations, deeper trust, and higher global benchmarks."
— Cecilia Hush, Chief Strategy Officer, MEXC
MEXC has expanded in recent years to serve more than 40 million users in over 170 markets. The platform emphasises zero-fee trading, deep liquidity and rapid token listings, positioning itself as a venue for retail traders looking for access to a wide range of digital assets. Vugar’s previous track record in scaling platforms, promoting operational discipline and working within regulatory frameworks is expected to underpin MEXC’s shift from rapid expansion towards more structured, long-term growth.
According to the announcement, Vugar has built expertise through multiple crypto market cycles and changing user behaviour in digital assets. He is expected to contribute to strategic product development and innovation aimed at aligning MEXC’s retail-focused model with evolving demand for compliant and performance-led trading infrastructure.
"I have closely followed MEXC's growth over the past four years, and it is a privilege to join at such a pivotal moment for both the company and the global crypto industry," said Vugar Usi. "MEXC is a rising global underdog powered by relentless innovation, rapid expansion, and sustained momentum across international markets. What truly sets the company apart for me is its deep, mission-driven DNA. As the new Chief Operating Officer, my focus is not on incremental change, but on fundamentally raising the standard for what a global, retail-first exchange should represent. With true zero-fee trading, world-class infrastructure, and an unwavering commitment to user empowerment, MEXC has the foundation to lead the industry into its next era. My role is to help scale that mission globally through operational excellence, responsible market expansion, and a regulatory-first approach that strengthens trust across the entire ecosystem."
— Vugar Usi, Chief Operating Officer, MEXC
Founded in 2018, MEXC is a cryptocurrency exchange serving more than 40 million users across 170+ countries. The platform offers a broad selection of tokens, regular airdrop opportunities and low trading fees, and is designed to cater both to newer traders and more experienced participants seeking secure and efficient access to digital assets.
Found this interesting? Become a member of LiquidityFinder and get daily industry news direct to your inbox — join here.
