Mike Tyson Becomes Brand Ambassador for Financial Platform Naga

Financial technology firm NAGA has appointed former heavyweight boxing champion Mike Tyson as its brand ambassador in a new global marketing campaign launched today.

The Dubai-based company's "Your Go-to App for Everything Money" campaign features Tyson in a series of advertisements showcasing the platform's consolidated financial services, including trading, copy trading, cryptocurrency management and payments functionality.

The campaign follows NAGA's recent expansion efforts, including a partnership with German football club Borussia Dortmund and the development of a trading application within the Telegram messaging platform.

NAGA CEO Octavian Patrascu said: "We are thrilled to work with Mike Tyson on this exciting campaign. Mike represents strength, resilience and success —qualities that are at the core of NAGA's mission. We're committed to making 'Everything Money' accessible and straightforward, uniting trading, investing, copy trading, crypto and payments in one powerful app."

The marketing initiative will extend across television and out-of-home advertising in key markets including Germany, the United Arab Emirates and Latin America. The company is also offering new users in eligible regions promotional access to free shares.