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English Premier League club Newcastle United has announced a multi-year partnership with crypto-exchange BYDFi, as part of its strategy to expand internationally and create new digital opportunities for fans.
Under the agreement, BYDFi becomes the club’s Official Cryptocurrency Exchange Partner and will work with Newcastle United to engage the team’s rapidly growing fanbase worldwide. The partnership will also promote BYDFi’s trading platform and financial tools to new audiences.
Peter Silverstone, Newcastle United’s Chief Commercial Officer, said the partnership reflects the club’s ambitions to strengthen its global position and connect with fans digitally.
"We're excited to welcome BYDFi to the Newcastle United family. They're an ambitious, forward-thinking brand whose mission to help people build their financial futures really resonates with us. Our club has seen incredible growth in recent years - since the 21/22 season our broadcast audience has ranked second among Europe's top clubs, and in the Asia-Pacific region we now attract the fifth-highest Premier League TV audience. Add to that being the fastest-growing club on Premier League social media last season, and it's clear our fanbase is expanding at a remarkable pace. This partnership gives BYDFi a fantastic platform to connect with our supporters around the world, and together we'll be creating new digital experiences to bring fans even closer to the club."
– Peter Silverstone, Chief Commercial Officer At Newcastle United
"Lasting success, on the pitch or in finance, comes from doing the right things, repeatedly, over time. We're honoured to partner with Newcastle United and to support a mindset where belief meets steady practice. That's what 'BUIDL Your Dream Finance' means to us; BUIDL is our term for taking actions which turn ideas into reality. Partnering with one of Europe's biggest clubs shows our ambition to continue our growth and reach new audiences. We are delighted to be working with Newcastle United and to reach their growing global fanbase."
– Michael Hung, Co-Founder And Chief Executive Officer At BYDFi
Michael Hung, Co-founder and Chief Executive Officer at BYDFi, said the deal represents an opportunity to align with a major European football brand.
Founded in 2020, BYDFi serves more than one million users in over 190 countries and regions, offering trading services for both beginners and experienced investors, with a focus on compliance, education and community-building.
