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Pepperstone has appointed Reed Sayer, Head of UK, Pepperstone, as the broker continues to expand its presence in the UK market.
Sayer will be responsible for driving the firm's UK growth strategy, strengthening client relationships and expanding Pepperstone's presence across the country.
He joins Pepperstone from X-Trade Brokers (XTB), where he spent more than ten years, most recently serving as Head of UK Sales. Pepperstone said Sayer brings more than a decade of experience in financial services, with expertise in online trading and financial markets.
This appointment comes as Pepperstone continues to invest in its UK operations. The broker operates 12 offices globally and serves hundreds of thousands of traders.
Reed Sayer, Head of UK, Pepperstone
Reed Sayer, Head of UK, Pepperstone said:
"This is a really exciting moment for Pepperstone's UK business, and I'm thrilled to be part of it. There's a brilliant team here, and I can't wait to bring my experience to the table and help take things to the next level."
Marc Boever, Head of EMEA, Pepperstone, said Sayer's experience would support the firm's growth ambitions in the UK.
Marc Boever, Head of EMEA, Pepperstone
Marc Boever, Head of EMEA, Pepperstone commented:
"We're pleased to welcome Reed to Pepperstone. He brings serious commercial experience, strong credibility in the UK market and a leadership style that will have a real impact, both for our clients and our team. The UK is a key market for us, and we're confident Reed will help us build on the momentum we've created."
The appointment follows recognition for Pepperstone's UK business in the Investment Trends Leveraged Trading Report 2026, where it was ranked first in six service categories, including Value for Money and Spreads.
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