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Spotware launches cTrader Leads – a new programme designed to support brokers in attracting prospective traders free of charge through cTrader products and improve conversions to live trading via personalised onboarding mechanics.
For brokers, attracting new traders is becoming increasingly expensive. Average cost per lead is rising to around $50 in the forex industry. By the time a trader completes their first deposit and starts live trading, total acquisition costs can climb as high as $800. That is pushing brokers to look for more cost-effective ways to attract new clients and convert demand into active trading.
Benefits for brokers
cTrader Leads creates a built-in acquisition channel across key cTrader products. Through cTrader Store and cross-broker cTrader apps, brokers can reach people who are already exploring trading. With more than 11 million traders worldwide using cTrader, the programme gives brokers a stable and scalable source of new potential clients. In addition, as the traffic comes through active product-related journeys, it ensures stronger intent and greater conversion potential.
cTrader Leads gives brokers a stronger IB acquisition channel by keeping Store-driven leads tied to the IB’s preferred broker. This helps increase qualified referrals and creates more opportunities to attract prospective clients through the existing IB flow.
As the programme continues to develop, Spotware will keep extending it with new lead sources across cTrader products. For brokers, this means broader exposure to prospective traders and a steadily expanding flow of potential clients.
Brokers list
In cTrader Store and the cross-broker cTrader apps, traders are regularly invited to start trading and explore a list of trusted cTrader brokers. As only reputable brokers are listed in cTrader’s scam-resistant environment, Store presence also helps brokers build trust with prospective traders. Once they choose a broker, they are redirected to the broker’s website to register and continue onboarding.
Brokers may integrate Store-driven lead flows into their CRM, which can further improve conversion and create a smoother path to first deposit and live trading.
Featured placement in the broker listing has shown strong value in raising broker visibility. It is based on transparent, merit-driven criteria, including trading volume in the user’s region, conversion from registration to first trade, quality of integration and overall brand strength. Lists are also adapted to each user’s country, keeping broker presence relevant. Crucially, cTrader supports newly onboarded brokers with added exposure to help them gain early traction.
The conversion path looks as follows: cTrader Store OR cross-broker cTrader app → Broker list → Client registration → Live trade.
*The broker list is shown only to users who do not already have an account with any broker.
Additionally, cTrader Leads integrates smoothly into the existing IB flow, keeping potential referrals within the partner’s funnel and driving attribution to their preferred broker. Once an IB sets a referral link in their settings, future referrals attracted by high-performing Store products will see only the relevant brokers in the featured and recommended lists. This increases the pool of potential traders for a specific broker and enhances client acquisition by combining IB efforts with appealing Store products for lead generation.
Overall, rather than spending more on cold campaigns, brokers can effectively attract traders who are already interested in cTrader Store products, creating a targeted and cost-effective path to live trading.
Personalised onboarding mechanics
In the cross-broker cTrader app, the client journey may also start with a non-broker demo account, giving traders an opportunity to explore the platform. From there, cTrader Leads supports the move towards live trading through a range of personalised onboarding mechanics across the user journey, including in-app prompts. These help guide traders to the broker’s client area to complete registration, make their first deposit and start live trading.
Here is an example of how the flow works using in-app ribbons as one of targeted mechanics: Cross-broker cTrader app → Demo account → Open live accounts ribbons → Client registration → Deposit ribbons → Live trade.
With cTrader Leads, brokers gain early access to prospective clients at the very start of their journey: traders are guided towards registration and live trading, while the client funnel remains fully protected.
"Helping brokers grow is one of our core priorities. That means creating more effective and scalable routes to client acquisition. cTrader Leads is our answer to that – it provides brokers with prospective traders and improves conversion, all at no additional cost. This is part of our broader commitment to strengthening our offering for brokers and supporting their business from multiple angles."
Ilia Iarovitcyn
CEO, Spotware Systems
cTrader is a premium trading platform launched in 2010, built on Traders First™ principles, serving over 11 million traders of all experience levels as well as 300+ brokers and prop firms. With advanced native charting, built-in social trading and free cloud execution for trading bots, cTrader delivers an excellent trading experience with best-in-class trader support. cTrader Store is a central hub for traders, offering thousands of bots, indicators, copy strategies, prop challenges and plugins. For brokers and prop firms, cTrader Store increases visibility among prospective traders through dedicated Brokers, Props and Prop Challenges sections, driving up to 10,000 daily visits. As an Open Trading Platform™, cTrader supports brokers and prop firms with 100+ third-party integrations via APIs and plugins.
