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September 13, 2023 - Spotware, the company that provides the cTrader trading platform for brokers and broker enterprise CRM provider Skale have announced an enhanced integration, with a Single Sign-On option for clients.
This latest enhancement builds on a strong partnership between the two firms since their initial platform integration in 2020, and provides a “seamless union” of the 2 platforms.
Spotware’s cTrader is an Open trading platform, appreciated by 4 million+ traders worldwide. The product is a complete turnkey broker solution for forex and CFD services, available on desktop, web and mobile applications.
Skale is one of the FX industry’s leading CRM software providers. Its platform has been designed to empower high volume, multi-brand brokers and has multi-jurisdictional capabilities to suit different compliance requirements. Skale’s solution includes tools for fully-customisable back-office management, as well as advanced KYC, marketing and business intelligence tools, a multi-layered IB portal and fully-customisable traders’ area. It enhances efficiencies by managing workflows for sales, retention and marketing teams and also streamlines onboarding and KYC.
One of the key aspects of the upgraded integration is that the Skale’s client portal is available for cTrader Web, Desktop and Mobile (Android and iOS) applications. Traders can register, perform KYC, and deposit and withdraw directly from the app without the need to login separately or to leave the trading platform. This facilitates greater conversion rates and better retention rates experience.
With Single Sign-On, broker clients only need to undergo registration once in order to use both the cTrader platform and the Skale CRM and client portal. A single email and password can be used to access both, avoiding all potential authorisation issues. All client accounts are also connected to one email, eliminating confusion. Additionally, traders will benefit from a more swift deposit and withdrawal process, which won’t require them leaving the cTrader trading platform.
Ilia Iarovitcyn, CEO of Spotware, said, “We couldn’t be happier about the upgraded integration of cTrader and Skale CRM with SSO from the box. For new broker clients, SSO will make the registration process far easier and swifter, while existing clients will benefit from the improvement of their daily processes of authorization, deposit and withdrawal. Broker partners will also benefit from SSO as it makes the acquisition and attribution process more clear, fast and efficient. New users get attributed from the first click on a link to a copy strategy, algorithm or forex signal. All in all, we look forward to a continued prosperous union with Skale ahead, as it will benefit all players in the cTrader ecosystem ”
David Nussbaum, Founder & CEO, Skale adds, “We are thrilled to have extended our partnership with Spotware. This is a powerful collaboration for both companies, with tangible benefits for our brokers. Our combined platform, cTrader x Skale, provides brokers with a complete solution for clients, whether trading on desktops, laptops or mobiles. Converting mobile traffic is key for broker growth and we believe that the Skale client portal embedded in cTrader’s native mobile trading app will open up significant opportunities for brokers looking to scale their business.”
