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February 27, 2024 - Swissquote has officially extended its successful partnership with the UEFA Europa League and UEFA Europa Conference League, eagerly anticipating the thrill of the new match days brought by the updated competition format. This renewal for three additional seasons will bolster Swissquote's brand visibility throughout Europe and strengthen the bond with its clientele. The partnership encompasses perimeter advertising, hospitality at every one of the 342 annual matches, as well as collaborative efforts in social media and digital marketing initiatives.
Marc Bürki, CEO of Swissquote, commented on the extension: "Our partnership with UEFA has already significantly enhanced Swissquote's brand awareness throughout Europe, transforming fans into loyal customers. Extending this agreement ensures the continuation of our success. Football stands for passionate competition, the pursuit of triumph, and the spirit of enthusiasm shared by all. These are values that align perfectly with our company and our partnership with customers. We are thrilled to renew our support for their favourite teams and meet them at the stadium."
Since becoming the first online bank to forge an exclusive alliance with UEFA in 2021, Swissquote, a leader in the Swiss online banking sector, has experienced substantial growth within Switzerland and across Europe. The widespread media coverage of the two football leagues has been instrumental in supporting Swissquote's international growth.
"We are excited to continue having Swissquote as a sponsor of the UEFA Europa League and UEFA Conference League for the new competition cycle, which will feature the new league phase format. Our partnership has proven successful for all sides, so we are very pleased to continue working together as we embark on the next phase of our journey," stated Guy-Laurent Epstein, the marketing director at UEFA.
