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XTB, one of the most recognised investment apps in Europe and internationally, has signed a major partnership agreement with Olympique Lyonnais that will run for three seasons.
Under the terms of the agreement, the XTB brand will be displayed on the lower back of the players' shirts from the start of the 2026/2027 season, giving the brand exposure to millions of television viewers as well as Olympique Lyonnais supporters worldwide.
XTB has been established in numerous countries for more than twenty years. As part of the partnership, the brand will boost its visibility through a range of promotional assets across the club's digital channels, as well as on the dynamic LED display at Groupama Stadium.
Thibaut Chatelard, Senior Vice President of Revenue and Marketing, Olympique Lyonnais
Thibaut Chatelard, Senior Vice President of Revenue and Marketing, Olympique Lyonnais commented:
"We are delighted to welcome XTB as a Major Partner of Olympique Lyonnais. This collaboration brings together two brands recognized for their ambition, their capacity for innovation, and their desire to expand internationally. XTB's decision to commit to us for the next three seasons illustrates the strength of OL's brand platform and the power of our fan community. We look forward to building value-creating activations together for both XTB and our fans,"
Szymon Szymański, Chief Growth Officer, XTB
Szymon Szymański, Chief Growth Officer, XTB said:
"Our partnership with Olympique Lyonnais goes far beyond a logo on the jersey. Together we are championing financial education for a truly global fanbase to inspire a meaningful shift in how supporters engage with personal finance. We aim to equip them with knowledge, trust, and confidence to make their money work,"
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