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MIES, Switzerland, FIBA has announced a new global partnership with XTB, a prominent investment application. This agreement is set to run until December 2027, significantly enhancing FIBA’s commercial framework in anticipation of the FIBA Women’s Basketball World Cup 2026 and the FIBA Basketball World Cup 2027.
As part of the partnership, the XTB investment app will support the FIBA Basketball World Cup 2027 Qualifiers globally. Furthermore, XTB will serve as the presenting sponsor for the European Qualifiers, commencing with the third window from June 29 to July 7, 2026, which marks the initial major milestone of the collaboration.
XTB plans to offer exclusive experiences for its community, including behind-the-scenes access and opportunities to visit the official courts in Berlin and Doha. These initiatives aim to foster a deeper connection between fans and the premier stages of international basketball.
As FIBA’s newest Global Partner, XTB intends to leverage FIBA’s flagship events to bolster fan engagement and champion accessible financial education through various digital initiatives.
Omar Arnaout, CEO of XTB
Omar Arnaout, CEO of XTB commented:
“Partnering with FIBA allows us to connect financial empowerment with one of the world's most beloved sports. Together, we'll be giving fans the tools to put their money to work while celebrating the game they love.”
Frank Leenders, Director General of Media and Marketing Services of FIBA
Frank Leenders, Director General of Media and Marketing Services of FIBA added:
“We are delighted to welcome XTB as a Global Partner. Their presence at these major FIBA events which unite fans from across the world will help to drive a strong connection with their global brand.
“XTB have recognized that basketball inspires passion, strategy, and resilience - the same qualities they have identified as driving smart investing.”
XTB is recognised as one of Europe’s leading investment applications, providing users with multiple avenues to invest their capital. Its offerings range from trading stocks, ETFs, CFDs, and options to long-term investment products. The company is publicly listed on the Warsaw Stock Exchange, holds licences from several major financial authorities, and serves over 2.1 million clients globally.
XTB maintains a notable presence in international sports, featuring ambassador Zlatan Ibrahimović, and through partnerships with leading MMA leagues in Europe and top-tier tennis players.
XTB's operational framework, like other investment applications, relies on specific forex broker business models to manage client orders and market exposure. The partnership aims to connect financial empowerment with sports, promoting accessible financial education. This aligns with the broader financial ecosystem where understanding what are liquidity providers is fundamental for market participants. XTB will also promote accessible financial education through digital initiatives, equipping users with tools to understand market dynamics and implement effective forex trading strategies.
While XTB focuses on empowering individual investors through accessible trading platforms, the underlying principles of market access, execution, and financial literacy are equally crucial for institutional participants in the FX and digital asset sectors. Understanding how investment applications operate, the technology they leverage, and the regulatory frameworks governing them provides valuable insight into the broader fintech landscape that LiquidityFinder serves.
As the fintech landscape evolves, explore LiquidityFinder Insight for the latest analysis and industry developments.
