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Warsaw Stock Exchange listed broker XTB has announced that football icon Zlatan Ibrahimović will serve as its new global brand ambassador. This partnership marks XTB's most extensive marketing campaign to date, promoting its range of investment solutions across 14 international markets.
Ibrahimović, renowned for his exceptional skills and charismatic persona, has scored over 570 goals and secured 14 championship titles throughout his career spanning four countries. His global influence is evident in his social media following, which exceeds 120 million.
On joining XTB, Zlatan Ibrahimović stated, "Success in sports and investing depends on confidence, discipline, and unwavering commitment, that's why I've decided to team up with XTB."
Omar Arnaout, CEO of XTB, expressed enthusiasm about the partnership: "Zlatan's charisma, discipline, and energy perfectly align with XTB's essence, and I am thrilled to have him join XTB as our new global brand ambassador. Zlatan has grown to be one of the best players in the world through hard work and devotion, and it is a similar journey that we have gone through over the last 20 years. We are truly excited about this partnership and we are sure that it will help us elevate our brand to a different level."
The campaign introduces a new positioning, "Where your money works," aimed at differentiating XTB's offerings from competitors. It will be launched simultaneously across 14 markets, utilising various channels including video-on-demand, digital TV, outdoor advertising, and digital marketing. Linear TV will be used in select markets including Poland, the Czech Republic, Slovakia, Romania, and Portugal.
This announcement coincides with XTB's 20th anniversary, marking two decades of navigating the stock market's volatility while demonstrating the enduring potential of the capital market.
XTB, founded in Poland in 2004, currently serves over 1 million customers globally. The company offers trading in over 6,300 instruments, including stocks, ETFs, and CFDs on various assets. Recently, XTB launched Investment Plans, a long-term passive investing product focused on ETFs. The company is regulated by several financial authorities, including the Financial Conduct Authority and the Polish Financial Supervision Authority.
XTB shares have been listed on the Warsaw Stock Exchange since 2016. The company emphasizes responsible investing, reminding clients that investing carries risks.
