AlpFin Hires Industry Expert Chris de Sibert as Global Head of Sales & Marketing

November 14, 2023 - Alp Financial Ltd (AlpFin), a global trading technology service provider for institutional clients, has announced the appointment of Chris de Sibert as its new Global Head of Sales and Marketing. AlpFin says that Chris's wealth of experience from his 30-year career in foreign exchange sales at Tier 1 banks and FinTech companies, positions him to play a crucial role in advancing AlpFin's institutional strategy.

Sibert's career spans 30 years in foreign exchange sales includes key roles at institutions like MUFG, HSBC, Bank of America, and RBS. Chris will collaborate closely with Andrea Sanna, AlpFin's Global Head of Liquidity Management and Operations, to chart a strategic path forward.

Andrea Sanna, Global Head of Liquidity Management at AlpFin, who led the hiring process, expressed his enthusiasm for Chris's arrival, saying, "I am confident that Chris de Sibert will make a significant impact here at AlpFin as our new Global Head of Sales and Marketing. I am eager to see his contributions as we continue to navigate the challenges and opportunities within our industry. The ever-evolving landscape within the institutional liquidity management space demands innovative solutions, and new opportunities beckon for astute, forward-thinking strategies. Chris's skill set and proven track record position him as a catalyst for progress as we seize new opportunities that will propel us toward continued success in exciting and new markets."

Accepting his new role, Chris de Sibert, Global Head of Sales and Marketing at AlpFin, remarked, "It is well-known that I have a great passion for making businesses grow, and I am excited to take on this opportunity to work with AlpFin to achieve the most challenging goals, always putting the success of customers first. The dynamic interplay of challenges and opportunities within our industry fuels my passion to innovate and drive meaningful change. I am committed to making a profound impact at AlpFin, leveraging my expertise to navigate hurdles and transform opportunities into pathways for collective success."

As AlpFin welcomes Chris to its leadership team, the company looks forward to harnessing his expertise to strengthen its market presence and deliver exceptional value to clients.