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      ATFX Connect And L7 Prime Support Launch Of South African FX And CFD Brokerage

      Published: just now

      ATFX Connect and L7 Prime

      ATFX Connect, the institutional arm of ATFX Group, has provided multi-asset liquidity to a newly established South African brokerage, working alongside strategic partner L7 Prime, which supplied the firm's white-label infrastructure.


      The brokerage was founded by an entrepreneur with an existing introducing broker (IB) network across Southern Africa, who identified an opportunity to build an FX and CFD business from that base.


      L7 Prime provided the white-label solution covering core brokerage requirements, including CRM, client and IB portals, payment integrations, onboarding and compliance support. ATFX Connect's institutional multi-asset liquidity was connected from day one, giving the brokerage access to global markets from launch.


      The brokerage went live in under four weeks. Within 90 days, it had onboarded active clients and begun generating recurring revenue.


      ATFX Connect is a trading name of AT Global Markets (UK) Limited, authorised and regulated by the FCA; AT Global Markets (Australia) Pty Limited, authorised and regulated by ASIC; and AT Global Financial Services (HK) Limited, authorised and regulated by the SFC. Connect is the institutional arm of the wider ATFX Group.


      ATFX Connect offers institutional and professional traders services for both Agency PB and Margin accounts, providing bespoke aggregated liquidity in Spot FX, NDFs, indices, commodities and precious metals to hedge funds, Tier 1 and regional banks, high net worth investors, asset managers, family offices and other brokers.


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      Bhargav is a Business Analyst at LF, working at the intersection of business strategy, marketing, PR, communications, and operations. I enjoy transforming ideas into meaningful initiatives, building better processes, strengthening brand presence, and creating solutions that drive measurable impact.

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