B2Broker hires former Salesforce and LinkedIn executive Moustapha Abdel Sater as Chief Commercial Officer

B2Broker has appointed Moustapha Abdel Sater as its new Chief Commercial Officer, bringing over 14 years of international experience across the Gulf Cooperation Council, Levant, and Europe to the global fintech solutions provider.

Abdel Sater joins B2Broker from leadership roles at major technology corporations including Salesforce, LinkedIn, Zoom and Oracle, where he specialised in driving sales, marketing, and business transformation initiatives.

At Salesforce, Abdel Sater provided customer relationship management, configure price quote, and artificial intelligence-powered solutions to businesses throughout the Middle East, consistently exceeding targets whilst overseeing key digital transformation projects. His previous positions involved leveraging technology to support talent acquisition, marketing efficiency, and cloud adoption across various industries.

The appointment forms part of B2Broker's growth strategy as the company continues expanding its presence across key global markets. B2Broker provides fintech solutions for financial institutions.

"Throughout my career, I've been passionate about building lasting client relationships and leveraging cutting-edge technology to solve complex business challenges," said Moustapha Abdel Sater. "Joining B2BROKER represents a meaningful opportunity to drive growth and deliver measurable value for our clients worldwide. I look forward to collaborating closely with our talented teams to enhance the global commercial strategy further."

Arthur Azizov, CEO of B2Broker, said: "We are thrilled to welcome Moustapha to the leadership team. His comprehensive experience, strategic vision, and proven success in commercial management roles at top-tier companies will be invaluable as we scale our operations and enhance client engagement globally."

Abdel Sater holds a Bachelor of Science in Business from the Lebanese American University, with a double emphasis in Management Information Systems and Banking & Finance. He is fluent in Arabic, English, and French.