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Devexperts, the global software developer for the capital markets, has launched its AI-driven data analysis solution, Acomotrade.
The new tool is designed to provide AI-driven insights into user behaviours to help brokers improve return on acquisition by increasing engagement and reducing early user churn.
The solution will initially be available as an opt-in feature for brokers licencing Devexperts' flagship DXtrade platform. It aims to tackle retention issues, prolonging average user lifetime, currently estimated to be only three to four months across the market, as well as boost first-trade conversion rate – the proportion of new users who actually place an order – currently estimated to be around 20 per cent.
Acomotrade's features include personal instrument recommendations, with the system able to analyse each trader's activity and behavioural patterns to suggest instruments, such as watchlists and search bar suggestions, that are likely to match individual interests and trading habits.
The disengagement detection feature uses large-scale behavioural data to detect early signs of user disengagement. Brokers can then act on these signals through personalised communication or incentives before users drop off entirely.
User segmentation capabilities allow Acomotrade to group traders together based on factors such as risk appetite, interests, trading style, or engagement times, helping brokers to personalise and target their approach to suit different trader groups.
The tool also enables proactive communications by combining both implicit and explicit user feedback. This includes proactively offering help with issues traders are struggling with, reaching out with content that can assist in trader activity, and identifying optimum times to communicate, tailored to individual traders and their habits.
The proactive approaches enabled by Acomotrade are implemented directly within the trading platform environment and can be customised to fit each broker's own trading strategies and branding.
Based on real, in-platform behaviour and high-quality trading activity data, Acomotrade insights are delivered quickly, with only a few weeks of trading data needed to go live.
Ivan Kunyankin, Data Science Team Lead at Devexperts, said:
"Acomotrade gives brokers a practical way to strengthen user engagement and retention, directly improving profitability without additional acquisition spend. It will initially be offered as an opt-in feature within the DXtrade platform and we look forward to seeing our clients benefit from the advanced insights and functionalities Acomotrade has to offer, as well as working with our clients to develop these further over time."
— Ivan Kunyankin, Data Science Team Lead at Devexperts
Ivan Kunyankin, Data Science Team Lead at Devexperts
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