Equiti Group Launches Community Initiative With Smart Street Lighting in Amman

Equiti Group Limited (Jordan), a multi-asset broker and fintech provider, has partnered with the Greater Amman Municipality to install smart lighting at Shmeisani Circle, a major commuter zone near the Abdali district.

The initiative involves energy-efficient LED lighting curbs at the intersection of Queen Noor Street and Prince Shaker bin Zaid Street. The lighting system, visible from over 300 metres, aims to improve road safety and support Amman's sustainability objectives.

Lutfi Shahin, CEO of Equiti Jordan
 

"This initiative reflects Equiti's commitment to active community engagement," said Lutfi Shahin, CEO of Equiti Jordan. "Through this collaboration with the Greater Amman Municipality Committee, we're proud to contribute to road safety and help enhance the beauty of the capital we love."

The Greater Amman Municipality Committee has positioned the project as a model for public-private collaboration, highlighting how international companies can contribute to civic development through energy-efficient technology.
 
 

Majdi Murad, co-founder of Jordanian firm Paktechnologies Co.
 

The project was delivered in partnership with Majdi Murad, co-founder of Jordanian firm Paktechnologies Co., which specialises in smart safety solutions. Murad's company developed the "Light Curbstone Block" technology that combines aesthetics with safety functionality.
 

"At Paktechnologies, we're proud to work with partners like Equiti who share our vision for building better cities," commented Murad. "Our invention, the Light Curbstone Block, is an aesthetic solution that also enhances road safety – and this partnership is a brilliant example of how businesses can support communities and create a lasting, meaningful impact."
 

Shmeisani Circle serves as a key connection point between Amman's business, retail and tourism districts, handling thousands of daily commuters. The location makes the lighting upgrade both a practical infrastructure improvement and a visible enhancement to the city's main thoroughfares.
 

Equiti Group is a global trading technology, payment software, virtual assets, asset management and physical commodity solutions provider. The company maintains a presence across Africa, Asia, Europe and the Middle East, with licences in major financial jurisdictions including the UK, UAE and Cyprus.