Equiti Partners With Dubai Basketball As Founding Partner Ahead Of EuroLeague Debut

Fintech group Equiti has signed a three-season agreement to become the Founding Partner and Official Digital Wealth Partner of Dubai Basketball, the city’s first professional sports franchise.

Under the deal, Equiti will feature on official jerseys and courtside branding at the Coca-Cola Arena, Dubai Basketball’s home venue, and engage with fans across the team’s digital platforms.

Since its formation in 2024, Dubai Basketball has become the first club from the region to compete in the EuroLeague, following a strong debut season in the ABA League. Equiti said the partnership reflects a shared focus on ambition, teamwork, and performance.

To mark the announcement, a retro-futuristic half-court pop-up was unveiled at the Ritz-Carlton on Jumeirah Beach, attended by players Davis Bertans and Nate Mason. Fans and invited guests participated in a ‘30-Second Basket Challenge’, with limited edition prizes awarded to top scorers.

(Left to Right) Dubai Basketball Co-CEO Nick Oakley, Dubai Basketball stars Davis Bertans, Nate Mason and Equiti CEO Iskandar Najjar, as Equiti signs as Founding Partner of Dubai Basketball.

Iskandar Najjar, Group Chief Executive Officer and Co-Founder of Equiti, said the partnership underlined the alignment between the two organisations.

“Innovation spikes when ambition meets discipline, and both Equiti and Dubai Basketball prove that the limits of performance can be reinvented. This partnership goes beyond the court – it reflects our shared commitment to showcasing Dubai's talent on a global stage, challenging convention, creating opportunities and setting a blueprint for the next era of success.

Together, we're excited to empower athletes, fans, and clients to push boundaries, excel in performance, and create powerful, positive impact both on and off the court.”

— Iskandar Najjar, Group CEO & Co-Founder, Equiti

Nick Oakley, Co-Chief Executive Officer of Dubai Basketball, added:

“Our partnership with Equiti expands the boundaries of what we thought we could bring to our fans - collaborating with such a successful home-grown brand, we really are bringing the world to Dubai. Together with Equiti, we want to create moments that capture the energy of Dubai, bringing basketball to the city and showing our fans that they are at the heart of everything we do.”

— Nick Oakley, Co-Chief Executive Officer, Dubai Basketball

Founded in 2017, Equiti has grown into an international fintech company headquartered in Dubai with offices across Europe, Africa, Asia-Pacific, and the Middle East. The group provides trading technology, payment software, commodity ownership solutions, and multi-asset financial products.

Dubai Basketball, established in 2023, plays in the EuroLeague and the ABA League for the 2025/26 season. The club will make its EuroLeague debut against Partizan on 30 September at the Coca-Cola Arena.

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