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eToro has announced a partnership agreement with BWT Alpine Formula One Team for the 2026 season, becoming the team's exclusive trading and investment partner.
The partnership brings together the multi-asset investment platform, which serves more than 40 million registered users across 75 countries, with the Formula One team as it prepares for a new regulation era in 2026.
The collaboration will focus on engaging fans globally through content and experiences throughout the season, built on what both parties describe as shared values of innovation and community.
Yoni Assia, Co-founder & CEO, eToro
Yoni Assia, Co-founder & CEO, eToro, said:
"We are proud to partner with BWT Alpine Formula One Team ahead of the 2026 season. Formula One is driven by innovation and a relentless commitment to improvement, which strongly align with eToro's mission to equip our users with the financial tools and education they need to meet their evolving investing goals. Together, we look forward to creating inspiring content and experiences for fans worldwide."
Guy Martin, Global Marketing Director, BWT Alpine Formula One Team
Guy Martin, Global Marketing Director, BWT Alpine Formula One Team, said:
"We are excited to welcome eToro as the exclusive trading and investment partner. Our partnership brings together two brands driven by performance, innovation and a shared ambition to challenge conventions both on the track and beyond. We are keen to bring fans closer to the sport than ever through innovative campaigns together with like-minded partners, such as eToro."
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