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@Plus500 (LON:PLUS) has conditionally agreed to acquire Hedge Capital Markets Inc., a US broker-dealer registered with the Securities and Exchange Commission (SEC) and a member of the Financial Industry Regulatory Authority (FINRA) and the Securities Investor Protection Corporation (SIPC).
Hedge was founded in 2021 by Kyle Al-Rawi and Yash Khandelwal to serve a new generation of US retail investors, and offers access to exchange-listed securities, including stocks and ETFs.
The acquisition marks Plus500's entry into the SEC-regulated segment of the US market. It also supports the expected launch of the group's US 'super-app' in the first quarter of 2027, which is set to bring stocks, options, ETFs and other exchange-listed securities together with futures and prediction markets on a single platform.
The deal will be funded entirely from Plus500's existing cash resources, which stood at over $860m as of 30 June 2026. Closing is subject to customary conditions, including the expiration of the required notice period and approval by FINRA under Rule 1017.
Plus500 has set up a new hub in New York to work alongside its established Chicago operations. The New York team, headed by senior executives with experience of the US market, will be joined by Hedge personnel with securities expertise and an established regulatory footprint.
Following the initial US launch, Plus500 intends to extend the super-app to further geographies over time.
David Zruia, Chief Executive Officer, Plus500
David Zruia, Chief Executive Officer, Plus500 said:
The Hedge acquisition marks a pivotal step in Plus500’s US journey. It strengthens the scaled, CFTC-regulated business we have built and provides, for the first time, direct access to the US securities market, the world’s largest retail investment market. With our new hub in New York and the experienced Hedge team joining us, we have the people, licences and technology to accelerate our growth and generate sustainable, long-term returns for our shareholders.
Above all, acquiring Hedge paves the way for the expected launch of our US ‘super-app’ in Q1 2027, one of Plus500’s most significant product developments. By bringing futures, prediction markets, stocks, options and ETFs together into one seamless experience, it will transform how our customers trade and invest, and represents a powerful new engine of value creation for the Group.
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