Saxo Becomes Latest Member of Year-Old Platforms Association

Saxo, a global platform for online trading and investing, has joined the Platforms Association, the industry body representing UK investment platforms, as the sector faces increasing regulatory scrutiny and technological evolution.
 

The Platforms Association was founded in September 2024 to provide a unified voice for platforms offering ISAs, personal pensions, general investment accounts, and financial adviser tools. The organisation acts collectively to improve experiences for advisors and investors by addressing evolving platform requirements, clarifying regulatory expectations, and promoting operational efficiency.
 

Membership is open to UK and European regulated firms involved in custody, settlement, and safeguarding of retail investor assets. The association serves as a forum for dialogue with policymakers and regulators while expanding its focus to include distribution and Managed Portfolio Services (MPS).
 

“We're delighted to join the Platforms Association at a pivotal moment of technological and policy evolution in our industry. A unified voice is essential to shape regulation and foster sustainable growth. We look forward to working with fellow members to deliver strong outcomes for consumers and support the development of a competitive, well-functioning investment platform sector.”

Andrew Bresler, CEO at Saxo UK
 

The association aims to strengthen industry cohesion through improved advocacy, consistent messaging and strategic communications. It also focuses on knowledge-sharing, raising industry standards, and coordinating efforts around market expansion and emerging technologies.
 

"Platforms are democratising investing, transforming how millions of retail investors and their advisors manage their financial futures. With evolving regulatory frameworks redefining industry responsibilities, sector-wide coordination is more important than ever, and having Saxo's involvement significantly strengthens our collective voice."

Keith Phillips, CEO at the Platforms Association
 

Saxo has reported significant business growth, with a refreshed pricing model and launch of its Flexible ISA contributing to a 132% year-on-year increase in new global trading clients. In the UK market, the platform is attracting younger and more diverse investors, with under-25s now representing 15% of new sign-ups, up from 9% in 2023. The share of new female clients has tripled year-on-year to 18%.