March 30, 2023 - ASIC regulated CFD broker ACY Securities has launched a new feature on its website that provides comprehensive trading reports exclusively to its existing clients. This new value-added feature provides critical data and financial analysis for <a href="https://acy.com/en/products/shares/">shares</a>, one of the types of tradable instruments offered by ACY Securities among over <a href="https://acy.com/en/why-acy/company-news/ACY-Securities-expands-share-CFDs-over-2200-083343/">2,200 instruments</a>.
The reports include fundamental ratings, income statement ratings, key score trends, balance sheet ratings, cash flow ratings, top peers, events and news, earnings and revenue, and technical analysis for each share. The in-depth insights provided by these reports give traders a competitive edge and help them make better-informed trading decisions.
To access the full report, clients can simply log in using their ACY Securities Client Portal credentials when prompted to when viewing their chosen share report on the acy.com website.&nbsp;
<img src="https://lfapi.liquidityfinder.com/assets/3bb19259-fcb8-4077-a4ab-26659fe3afc0?width=1200&amp;height=300" alt="Jimmy Ye Acy Ceo Sercurities" />
<center>Jimmy Ye, CEO, ACY Securities</center>
Jimmy Ye - CEO of ACY Securities commented, "We are excited to offer this cutting-edge feature to all our existing clients. The comprehensive trading reports provides deep insights into the financial and operational performance of the companies our clients trade, empowering them to stay ahead of the curve."
All users can access a partial report, providing a glimpse into the comprehensive trading data and market insights provided by ACY Securities. However, to view the full report, users are required to open an account with ACY Securities.&nbsp;

The reports include fundamental ratings, income statement ratings, key score trends, balance sheet ratings, cash flow ratings, top peers, events and news, earnings and revenue, and technical analysis for each share. 

ACY Securities Launches Comprehensive Equity Analysis Reports to All Clients

https://ucdn.liquidityfinder.com/ceb81e4aea89885e448ac8a46_ACY Securities .png

<h2>In this interview we discuss the institutional liquidity services provided by amana, with Elie Harfouche, Institutional Relationship Manager</h2>
&nbsp;
<img src="https://lfapi.liquidityfinder.com/assets/d0f91dde-ee39-48ae-ae74-f1ae4caa1d5d?width=1200&amp;height=300" alt="Elie Harfouche Amana Capital 2" />
<a href="https://www.liquidityfinder.com/lfu/ElieH42f36?upid=f4538d24-29c1-4f23-a44d-b658249ceff8">Elie Harfouche</a> is an Institutionasl Relationship Manager at amana, based in Dubai. You can connect with Elie on LiquidityFinder <a href="https://www.liquidityfinder.com/lfu/ElieH42f36?upid=f4538d24-29c1-4f23-a44d-b658249ceff8">here</a>.
&nbsp;
January 23, 2023 &nbsp;
Sam Low, Liquidity Finder (SL): Hi Elie - I would like to welcome amana to LiquidityFinder! &nbsp;Listing the company helps us further the mission of bringing more transparency to the market, helping participants understand that there is a greater choice in the market for the services they are looking for. We're also excited about helping you raise awareness about your impressive institutional offering. But first, let&rsquo;s talk about the history of amana. When did you guys start, and what kind of customers did you have initially?
Elie Harfouche, amana (EH): Thank you for having us!&nbsp;amana was born in 2010 in the Middle East. Our global headquarters are in Dubai, but we have offices in the United Kingdom, Cyprus, Lebanon, Mauritius and Malaysia.&nbsp;
We first started amana because we detected the absence of a homegrown online broker in the market, one that understands every aspect of the market and the needs of our clientele and can serve traders within the region with unmatched skill. We&rsquo;ve maintained our position at the forefront of the industry for over a decade by continually expanding our global reach and offering unparalleled expertise, service and opportunities to regional investors. Today, we&rsquo;re one of the leading neo-brokers in the MENA region.
&nbsp;
SL: Please define amana and its concept, and shed light on its future growth plans?
EH:&nbsp;From the early 2010s, amana was one of the region&rsquo;s pioneers in the global Fintech revolution. We&rsquo;ve set the tone for quality, service, and expertise in the market. As a MENA-centric company, our purpose was always to enable the retail revolution in the region and change how people here trade and invest. Last year, we launched our state-of-the-art trading app, the amana.app, to complement our existing product offering.&nbsp;
<img src="https://lfapi.liquidityfinder.com/assets/7bb82183-9770-488b-a8fe-35864c14cf30?width=1200&amp;height=628" alt="Amana App Trpt" />
SL: Can you tell us more about the app?
EH:&nbsp;The amana.app is based on seamless and highly personalized technology, enabling traders and investors to trade on the go. Our users can trade thousands of assets&mdash;local and global stocks, ETFs, derivatives, crypto, and more&mdash;with no commission, no hidden fees and no minimum balance. We currently have 436 regional symbols for trading on the app, giving us a further competitive edge. We also made sure not to make money on local and regional shares because they&rsquo;re already quite expensive. The cost we pay to the exchanges to clear those transactions is the same price we give to our customers. Our cost is their cost.&nbsp;
Why is the app an important milestone for us? Because we&rsquo;ve listened to a new generation of traders emerging globally, across Gen Z and young millennials, and tailored a product to their needs. They&rsquo;re tech-savvy individuals who live their life through their smartphones. So, what better way than offering them a trading platform accessible on their phones 24/7 to help them build their financial future?
&nbsp;
SL: Is the amana.app also available to your institutional clients?
EH:&nbsp;The app is currently available for our retail clients only. We don&rsquo;t have plans to White Label it or offer it as a solution for institutional clients.
&nbsp;
SL: Can you tell us more about amana pro, the institutional side of your business?
EH:&nbsp;Our institutional business is a key focus for us, and we take great care in providing our institutional clients with the best possible service. This includes offering the lowest pricing, robust technology, and API connections.
Our API is designed to be user-friendly and easy to integrate, so companies can quickly and seamlessly access the data and functionality they need. One API provides access to all products (such as FX, futures, crypto, shares, ETFs, and more) with real-time updates and comprehensive coverage getting the most accurate and up-to-date information.
Our access to price discovery, retail customer activity and internal price-making technology allow us to price markets very aggressively, lowering the cost of execution to the end client.&nbsp;
Overall, amana is committed to providing the best possible service to both our institutional and retail clients, and we are constantly striving to improve and enhance our offerings to meet their needs.
&nbsp;
SL: What solutions do you offer for institutional clients?
EH:&nbsp;We provide personalized liquidity and trading solutions to brokers, hedge funds, family offices, asset managers, introducing brokers, and active professional traders everywhere. We pride ourselves on providing access to multi-asset liquidity, quality execution and state-of-the-art trading technology. When you join amana as an institutional client, you get instant access to liquidity from key exchanges across thousands of products&ndash;through API or trading applications. We offer access to FX, crypto, CFDs on commodities, precious metals, energies, indices, US, EU, UK, and MENA CFD equities and ETFs.
&nbsp;
SL: Why do brokers, active professional traders &amp; market professionals choose Amana?
EH:&nbsp;With offices in Europe, the Middle East and Asia, we provide institutional and retail clients in over 80 countries with direct access to the global financial markets. We also comply with international regulatory standards and are licensed by FCA, DFSA, CYSEC, CMA, LFSA, and FSC. Our mission is to offer access to financial markets with full transparency on how we work. In cultivating honest and goal-driven client relations, we&rsquo;re better equipped to understand your needs and tailor liquidity around them.
In short, our clients choose amana because of our commitment to transparency and professionalism in everything we do. These values are key to building long-term relationships and earning the trust of our clients.
&nbsp;
SL: How do you see your plans for 2023 evolving?
EH: As we look ahead to 2023, we&rsquo;re excited about the opportunities and challenges that lie ahead. We&rsquo;re constantly striving to perfect our systems, technology, and pricing, and we&rsquo;re always on the lookout for ways to improve and enhance our offerings.
In addition to our focus on continuous improvement, we&rsquo;re also keen to explore new markets and expand our global reach. Whether it's through developing innovative new products or establishing new partnerships and collaborations, we&rsquo;re always looking for ways to grow and succeed.
Overall, 2023 promises to be an exciting year for amana, and we&rsquo;re confident that our commitment to excellence and innovation will lead to even greater success and growth for the company, and our clients.
To view amana's institutional services on LiquidityFinder, please click <a href="https://liquidityfinder.com/provider/amana-capital?lfp_id=01702f95-3a9d-474a-85f1-63810c7f93d4&amp;lfp_pl_id=null&amp;refP=/">here</a>.

In this interview we discuss the institutional liquidity services provided by amana with Institutional Relationship Manager, Elie Harfouche.

LiquidityFinder Interview With Elie Harfouche, Institutional Relationship Manager, amana

https://ucdn.liquidityfinder.com/7e738e1dddd6937f1c5b17d16_Elie Harfouche Amana Capital .png

Liquidity.net recently rebranded, and promoted Tim Rudland to Head of Institutional Liquidity. 

**November 25, 2022** - Today we welcome Liquidity.net to LiquidityFinder. Liquidity.net is a multi-asset liquidity provider headquartered in London, regulated by the UK Financial Conduct Authority (FCA), offering services to Professional and Institutional clients only. The company is led by established industry professionals with datacentre locations across all major global financial centres and a multitude of technology provider partners. Liquidity.net delivers an integrated offering to banks, brokers, hedge funds, and asset managers. **You can follow Liquidity.net on our new site** [**here**](https://beta.liquidityfinder.com/provider/liquidity.net?lfp_id=ccac133f-b92a-4889-8ba2-c431218e9f75&lfp_pl_id=8298edf6-bece-412d-981c-f8cf056213c2&refP=/providers).

![Mukrram Ali Tim Rudland liquidity.net.png](https://media.graphassets.com/jqZIVRh7Qpyb5S3qV24g) 

**<center>Mukrram Ali, Managing Director (left), Tim Rudland, Head of Institutional Trading (right)</center>**

We recently caught up with Mukrram Ali (Ali), Managing Director, and Tim Rudland, Head of Institutional Trading at Liquidity.net to get a greater understanding of how their service is differentiated from 

**LiquidityFinder (LF):** **Hi Ali. First of all, I would like to welcome Liquidity.net to LiquidityFinder. Listing the company helps us further the mission of bringing more transparency to the market and helping participants understand that there is a greater choice in the market for the services they are looking for.**

**Liquidity.net [officially launched in October 2021](https://www.liquidityfinder.com/news/Think-Markets-Launches-Liquidity.net,-Announces-Mukrram-Ali-as-MD?id=ckt2tio5s0rvc0c547hiuqdlc). How has business been over the past 12 months? What have been the opportunities you have seen?** 
**Ali**: *We launched in October 2021, a lot of work went into getting the firm to a point where we felt it was right to start onboarding client, had the right processes in place which allowed us to scale. We’ve seen a lot of opportunities in clients asking for multi-asset liquidity. Especially clean, non-recycled pricing and transparency.*

**LF**:**What do you see as the gap in the market that Liquidity.net is able to fill?** 
**Ali**: *We see a lot of companies doing the same thing, we not only want to become a spot for clients to access all their products but also get access to real-time data to understand their business better to make more informed decisions about their liquidity*. 

**LF**: **Please can you let our readers know the range of instruments that are tradable with liquidity.net? **
**Ali**: *These are listed on the [website](https://www.liquidity.net/) and on our listing on [LiquidityFinder](https://beta.liquidityfinder.com/provider/liquidity.net?lfp_id=ccac133f-b92a-4889-8ba2-c431218e9f75&lfp_pl_id=8298edf6-bece-412d-981c-f8cf056213c2&refP=/providers/ref=liquidityfinder), but generally speaking we can offer top traded Futures, cryptos, Indices, single stock CFDs on UK and US, shares on Australia, South Africa, UK and US exchanges, FX, Metal, Commodities.*

**LF**: **Tim Rudland has recently been promoted to Head of Institutional Trading. Can you please explain how Liquidity.net sources and manages its liquidity? How do you manage, for example, challenging flow? I understand that you have a Tier-1 PB.** 
**Ali**: *Promoting Tim to Head of Insti Trading was a natural decision. Tim did a great job of owning the liquidity space, from setting up bespoke streams on the pricing engine, better monetising the overall flow, and his experience obviously helped make the decision much easier.* 
**Tim**: *Yes we have a Tier-1 PB, which allows us to be selective with where we take liquidity from. Regarding challenging flow, we have multiple solutions for managing this, which allows us to maintain both our clients and liquidity providers happy.*

**LF: Do you offer the ability to risk manage your clients’ flow?** 
**Tim**: *Yes, we extend this facility to a few clients, it depends on the overall deal structure, but we’re very selective with who we partner with on this.* 

**LF**: **Your website explains that your clients can benefit from access to your, “ unique Multi-Asset Pricing engine allowing us to be in control of our price and be more competitive and flexible”. Can you please elaborate on your pricing engine and what edge it gives your institutional customer? Is your price your own price rather than recycling bank / non-bank liquidity?**

**How is that of benefit to your clients?** 
**Tim**: *Our ability to form our own rates in both FX and CFD’s allows our clients to receive a unique price that they won’t see from another LP. This means that we’re truly able to create a bespoke solution for our clients as we’re not reliant on the same banks and non-banks to do so on our behalf.* 

**LF: Does this mean that a broker is free to aggregate Liquidity.net’s pricing in their liquidity pool?** 
**Tim**: *Yes, we’re happy to make into clients who want to aggregate us into their stack, which has proved to be very successful for us so far. For clients it means that they’re receiving a unique price into their aggregation which we can then further improve once we get a better understanding of their data.* 

**LF: Do you provide any trade analytics to clients?** 
**Tim**: *We have access to real time and post trade analytics to monitor how our clients and LP’s are performing. This ensures our rate formation is performing optimally and we can provide our clients with analytics based on their business requirements.* 

**LF: Can institutional or even professional traders leverage off your relationships with Integral and EuronextFX (Fastmatch), directly trade on those venues if they have an account with you?** 
**Tim**: *Yes, it’s a very quick and easy process to get new or existing clients trading on these venues.* 

**LF: Where is the centre of operations? Where is the main location for potential partners to contact Liquidity.net?** 
**Tim**: *London is our headquarters. However, our operations team is setup to follow the sun providing seamless around the clock coverage.*

**LF: Do you accept offshore registered broking firms / funds?** 
**Tim**: *Yes, we’re able to accept offshore registered firms.* 

**LF: What do you see as the main reason why a broker would leave an existing liquidity relationship? What gap does Liquidity.net fill?** 
**Tim**: *Liquidity Net offers something different to most other providers within the space. Where most claim to offer bespoke or customisable liquidity, it’s mostly an aggregation of prices from the same banks and non-banks. We will build the liquidity ourselves to suit the client’s individual requirements which we hope provides our client with liquidity that allows them to better monetise their business.* 

**LF: What are the next opportunities or the company you see ahead?** 
**Ali**: *We’d like to continue building out more products, become a one stop shop for clients for technology and multi-asset pricing. We are also working on a new set of exotic products that should give us an edge in the market.* 


**LF: What is the procedure for a broker adding Liquidity.net as a liquidity provider in their technology stack?** 
**Ali**: *It all starts by understanding the clients existing set up, their needs, their behaviour, from there we can look at client’s trading history and decide how to best price the client with minimal latency, we can price clients out of LD4 or NY4 via PrimeXM, oneZero, Integral or Fastmatch. Relevant departments and team members are looped in and the onboarding is pretty much automated giving us the ability to scale and onboard within a couple of weeks.*

Thanks for your time today Ali and Tim. Looking forward to watching the developments at Liquidity.net.

### Follow Liquidity.net on our new site, connect with & follow Ali and Tim, [here](https://beta.liquidityfinder.com/provider/liquidity.net?lfp_id=ccac133f-b92a-4889-8ba2-c431218e9f75&lfp_pl_id=8298edf6-bece-412d-981c-f8cf056213c2&refP=/providers/ref=liquidityfinder).

Liquidity.net Interview - Launch on LiquidityFinder, Rebrands, Promotes Tim Rudland To Head of Institutional Trading

https://media.graphassets.com/vP4HoaQpSntAFDSz1T4Q

Part 2 of our series on alternatives to MetaTrader

*(This is Part 2 of our series on alternatives to MetaTrader in the wake of its removal from the App Store. **Read Part 1** [**here**](https://liquidityfinder.com/news/What-are-the-alternatives-to-MetaQuotes'-MetaTrader-MT4-and-MT5-platforms-for-brokers?id=cl95ghwngwc2z0auqrfhd832f).)*

### The White Label Option

Some of the liquidity-providing institutional brokers listed on Liquidity Finder also provide white label trading platform solutions, and these operate at the upper end of the market working with larger clients, such as more established brokers and mid-tier banks.

These white label platforms enable clients to offer their end users an interface with their own branding and institutional-grade features - including access to a very broad range of tradeable instruments, risk sharing / management solutions, plus built-in liquidity provision. They also tend to offer provision for broker client confidentiality, with the details of end users usually invisible to the white label supplier.

MT4 and MT5 aren't traditionally the natural point of comparison for these solutions, which tend to be targeted towards brokers and banks with significant flow. Instead they are often cross-shopped with building an in-house bespoke trading solution, which has the potential (or the perception of the potential) to offer greater flexibility long term in terms of instruments and liquidity sources.

However, in the disruption following MT4/MT5's App Store removal, all options are on the table for many brokers.

Below, we outline the most significant options for brokers considering a white label solution from the larger brokers.
 
 
### FinaltoTrade

![Finalto SS 6.PNG](https://media.graphassets.com/gmlewbDKSSuGRQqgGITf)
**<center>The FinaltoTrade front end</center>**

Finalto offer the **FinaltoTrade** platform, part of [Finalto360’s technology solutions](https://www.finalto.com/360-finalto/).

This multi-asset (FX, CFD and DMA) investment and trading platform can be white labelled and sub-white labelled for new native brands. 

It comes as a web and mobile platform (iOS and Android), and includes advanced analytics, charting, and will soon also offer DMA equities, futures and exchange-traded cryptocurrencies. 

Back Office Dealing functionality to manage risk and hedge books (A/B/A-STP) is included, in addition to a portal that enables traders to manage multiple platforms and to transfer funds through one shared wallet account with a single login.

![Finalto SS 1 (Clear Pro).png](https://media.graphassets.com/xLtmisdRBOocJKy5Ir9w)
**<center>ClearPro's institutional-grade GUI</center>**

Finalto also offer [ClearPro](http://clearpro.cfhclearing.com/), an institutional-grade GUI which provides access to FX, precious metals, commodities, indices, single stocks, ETFs, cryptos, NDFs, and will soon offer futures. This is a downloadable, web and mobile-based trading platform, and part of Finalto’s [ClearVision](https://www.finalto.com/clearvision/) technology. It can be white labelled for managing risk and hedge books with advanced risk parameters, and redistributing liquidity.

**Paul Groves, Head of European Sales at Finalto**, commented on the positioning of Finalto in the market to help retail brokers looking for an alternative to Metaquotes:

“Since the Covid-19 pandemic and 2022’s strong pickup in market volatility we have seen great interest in our technology solutions coming from a wide ranging audience. We offer the ability to increase efficiencies for both traders, Risk managers and Support staff.

“Additionally, we offer outsourced risk share solutions for partners who have P&L volatility, risk exposure or other balance sheet limitations and seek our solutions to assist them to better risk manage and monetise their flow.

“Finalto360 and ClearVision are key pillars of Finalto group’s offering.’

**Commercials and associated fees:**
Setup and maintenance fees, which can be partially or completely offset based on the commercial opportunity of a partnership.

**In-house liquidity only, or other providers available?**
Finalto state that they ‘Can source other liquidity providers for clients if the need arises’.

 
### Saxo TraderGO

![Saxo SS 1.png](https://media.graphassets.com/FETjXSYSTBusiY5SdHqg)
**<center>The SaxoTraderPro front end, which is similar to the Saxo TraderGO interface</center>**

SaxoBank have a very well established white label offering, allowing clients to white label [Saxo TraderGO](https://www.home.saxo/en-gb/platforms/saxotradergo), [Saxo Trader PRO](https://www.home.saxo/en-gb/platforms/saxotraderpro) and the Saxobank smartphone App. Saxo's white label program provides multi-asset trading and ‘investment infrastructure’ for banks, brokers, fintechs, insurance companies and wealth managers, with an ‘undisclosed end-client operating model’. This is important to reassure brokers and others that end clients are not visible to their white-label provider. 

An interactive simulation/demo of the Saxo Trader Go platform can be seen -> [here](https://www.saxotrader.com/sim/instant-demo/InstantDemo-EN-GB/trade/15611-Stock?accountkey=lGk-SkaZM2RhkuzL1sMLpg%3D%3D&direction=Buy&featureArea=Screener/?ref=LiquidityFinder). 

The Saxo platform enables a broker’s clients to trade stocks, bonds, CFDs, FX, futures and options from a single margin account. More than 60,000 instruments are available, with integrated risk management.

Saxo also advertise that institutions such as Standard Bank, Banca Generali, and Mandatum Life are using the Saxo white label platform. I have personal experience of other banks and brokers using the Saxo white label trading platform very effectively. 

In 2020, [Saxo announced that 5 Danish Banks took Saxo’s white label solution](https://liquidityfinder.com/news/Saxo-Bank-Announces-White-Label-Partnerships-With-Five-Danish-banks?id=cl92v7s46hanf0butb50kd0eh), a big sign of confidence in the technology and the institution behind it.

And for brokers considering a white label arrangement but who would like to keep the door open to moving to owning their own technology in future, Saxo state that they have no objections to this process, although their experience is of very long term partnerships with white label clients, since “the ‘Buy it or build it?’ question has already been answered at inception”.

**Typical client profile:** Well established, regulated intermediary.

**Commercials and associated fees:** All commercials are on a case by case basis. Saxo state that their white label solution is ‘aimed at the more well-established business with substantial assets under custody, meaningful trading volumes and a large client base’.

**In-house liquidity only, or other providers available?** On-platform Saxo is the sole liquidity provider available. However, using the API, business clients can access bi-lateral trading relationships, ([more details on this here](https://www.fx-markets.com/awards/7948355/best-prime-of-prime-broker-and-best-retail-fx-platform-saxo-bank?cmpid=social_organic-linkedin-_)).

Some customer success stories of businesses that have deployed Saxo’s white label solution can be viewed [here(https://www.home.saxo/institutional-and-partners/client-stories/overview)].

 
### CMC Markets Connect

![CMC SS 1.png](https://media.graphassets.com/kl6K7RaGTNilS6BwsqR1)
**<center>CMC Markets' Connect trading platform</center>**

Recognised as the Best White Label Solution at both the [Finance Magnates Awards and the Global Forex Awards in 2020](https://www.cmcmarketsplc.com/about-us/our-awards/) CMC Markets also offer a white label service to institutional clients through their [Connect](https://www.cmcmarkets.com/en-gb/connect) platform. CMC have now invested over $170 million in their trading platform, with a continued year-on-year investment of $10 million in maintaining it. This is a technology spend which is hard for most brokers to match - and CMC partner brokers benefit from this investment.

The white label service can be comprehensively branded as the broker’s own platform, and is what CMC call a ‘front to back modular solution, providing clients with the tools they need to build a totally bespoke and flexible offering’. 

It offers the full range of instruments available to CMC’s own clients, including over 300 currency pairs, 10,000 single stock CFDs, main indices and commodities. In addition, brokers have access to fully customisable reporting and analysis.

End clients can also choose from more than 100 technical indicators and drawing tools, in addition to trading direct from charts.

CMC Connect offers a holistic white label solution as well as clients being able to connect seamlessly via our OpenAPI solution, providing them with true access to the full CMCs technology stack.

**Richard Elston, Group Head of Institutional at CMC Markets**, commented on interest in the market since news on MetaTraders’ removal from the App Store:

“We have had a definite up-tick in enquiries since the announcement of MT4 removal on the App Store, especially in the APAC region where we are engaging in many conversations with new clients around the platform.

“The Connect platform, powered by our Next Gen technology, has been stress-tested by thousands of clients. We cover off all the regulations, and offer 14,000-plus tradable instruments. It’s a totally flexible solution, making it a far more desirable option in the current environment given the MT4/5 conversations.”

**Typical client profile:** Richard Elston says that there is “no real ‘typical’ client”, and that they can serve “all financial market participants - from investment banks to MT4 brokers - due to the diverse portfolio of assets we offer.”

**Commercials and associated fees:** Each arrangement is on a bespoke basis depending on the client’s needs. Richard Elston explains that CMC, “Spec everything out per individual business case, and commercials are mapped out and agreed on the basis of this build.”

**In-house liquidity only, or other providers available?** They additionally state that since their access to deep liquidity is “derived from our institutional order book, underlying market liquidity and further supported by our unique market positioning with inclusion of our retail flow”, they believe that the access and depth of their own liquidity provision is “hard to beat”.

### Swissquote Advanced Trader

![Swissquote Advanced Trader.png](https://media.graphassets.com/KftfeGXwQyKzTYTN6xNF) 
**<center>Swissquote's Multi-Asset Advanced Trader</center>**

Swissquote provide a white label of their retail-focused proprietary platform [Advanced Trader](https://en.swissquote.co.uk/forex/platforms/advanced-trader), which offers FX and CFD trading with mid-sized banks/brokers as white label platform customers.

The Advanced Trader platform would generally mean taking liquidity from Swissquote, but the company says that a prime-of-prime relationship with Swissquote, where they facilitate access to other LPs, could be an option. 

![Swissquote Advanced Trader.png](https://media.graphassets.com/axf78ntLSpCSeC3Rd4fd)

Swissquote have 60 white label trading partners, with their white label solution being fully customised to a customer’s brand. 

More information on Swissquote's white label program can be found [here](https://en.swissquote.co.uk/online-trading/clients/white-label).

### X Open Hub

![macbook+iphone (1).png](https://media.graphassets.com/imN0Si9tR824mL45iyFX)
**<center>The X Open Hub trading platform, on desktop and mobile</center>**

X Open Hub’s solution differs from others in that they offer a hosted individual server for each client, which has a number of implications for integrations and compatibility. For example, open front and back-end APIs enable easy migration to other vendors, plus integration with any and all CRMs, MAMs/PAMMs, IB systems or the client's office.

And the breadth of integrations extend to a number of SSO options, plus clients’ own chat, market news or education functions.

The trading platform itself is accessed via mobile, web and desktop applications, which can of course be fully branded. 

**Michal Copiuk, CEO at X Open Hub**, when asked about the effect on interest in the X Open Hub platform since Metaquotes’ App Store removal, responded:

‘We currently receive a lot of requests from banks and well established brokerage houses. Some of them are looking for alternative solutions and some of them are willing to migrate their business to EU based technology and liquidity providers. We notice the trend that the companies are looking for well established and publicly listed partners.’

**Typical client profile** Regulated brokerage houses and banks. X Open Hub can also help open a regulated brokerage business for startups.

**Commercials and associated fees** The minimum monthly fee starts from US$1,000 per month. There is an additional fee of US$3 per US$1 million traded. Liquidity is offered in the package meaning that the client does not pay separately for both technology and liquidity.

**In-house liquidity only, or other providers available?** Alternative liquidity providers can be connected, provided that certain conditions are met. If a client really needs to hedge some flow, needs additional instruments that are not included, or a deeper order book, X Open Hub will consider adding additional LPs on a case by case basis.

### Some final thoughts

White label platforms undoubtedly offer a sophisticated solution for brokers with the necessary firepower.

The broad range of tradable instruments, the built in firewalls between providers and end users, and the reassurance that major banks across the world have long histories of success with these platforms are significant points in their favour. So too is the significant investment made in the platforms' development, and their refined feature-set and interface following years of updates and improvements.

But for those brokers and banks planning for future acquisition, the ease of exit and a transition to an in-house trading stack will always be front of mind when selecting. We did receive assurance from the providers above as to how they can support this process, but it could still be a sticking point for those who feel they may outgrow the possibilities of white labelling sooner rather than later.

On the other hand - we know of a great many very long lasting white labelling partnerships, and we know that the system (particularly through those organisations listed above), can work very well indeed. Sometimes buying is better than building!

Please look at our previous article [**here**](https://www.liquidityfinder.com/news/what-are-the-alternatives-to-metaquotes-metatrader-mt4-and-mt5-platforms-for-brokers?id=f3fd3848-84af-4bb4-9300-52e107334199) were we take a look at the alternative trading platforms to MT4 and MT5 for brokers.

What are the white label alternatives to MT4 & MT5 for banks and brokers?

https://media.graphassets.com/axf78ntLSpCSeC3Rd4fd

*(This is Part 2 of our series on alternatives to MetaTrader in the wake of its removal from the App Store. **Read Part 1** [**here**](https://liquidityfinder.com/news/What-are-the-alternatives-to-MetaQuotes'-MetaTrader-MT4-and-MT5-platforms-for-brokers?id=cl95ghwngwc2z0auqrfhd832f).)*

### The White Label Option

Some of the liquidity-providing institutional brokers listed on Liquidity Finder also provide white label trading platform solutions, and these operate at the upper end of the market working with larger clients, such as more established brokers and mid-tier banks.

These white label platforms enable clients to offer their end users an interface with their own branding and institutional-grade features - including access to a very broad range of tradeable instruments, risk sharing / management solutions, plus built-in liquidity provision. They also tend to offer provision for broker client confidentiality, with the details of end users usually invisible to the white label supplier.

MT4 and MT5 aren't traditionally the natural point of comparison for these solutions, which tend to be targeted towards brokers and banks with significant flow. Instead they are often cross-shopped with building an in-house bespoke trading solution, which has the potential (or the perception of the potential) to offer greater flexibility long term in terms of instruments and liquidity sources.

However, in the disruption following MT4/MT5's App Store removal, all options are on the table for many brokers.

Below, we outline the most significant options for brokers considering a white label solution from the larger brokers.
 
 
### FinaltoTrade

![Finalto SS 6.PNG](https://media.graphassets.com/gmlewbDKSSuGRQqgGITf)
**<center>The FinaltoTrade front end</center>**

Finalto offer the **FinaltoTrade** platform, part of [Finalto360’s technology solutions](https://www.finalto.com/360-finalto/).

This multi-asset (FX, CFD and DMA) investment and trading platform can be white labelled and sub-white labelled for new native brands. 

It comes as a web and mobile platform (iOS and Android), and includes advanced analytics, charting, and will soon also offer DMA equities, futures and exchange-traded cryptocurrencies. 

Back Office Dealing functionality to manage risk and hedge books (A/B/A-STP) is included, in addition to a portal that enables traders to manage multiple platforms and to transfer funds through one shared wallet account with a single login.

![Finalto SS 1 (Clear Pro).png](https://media.graphassets.com/xLtmisdRBOocJKy5Ir9w)
**<center>ClearPro's institutional-grade GUI</center>**

Finalto also offer [ClearPro](http://clearpro.cfhclearing.com/), an institutional-grade GUI which provides access to FX, precious metals, commodities, indices, single stocks, ETFs, cryptos, NDFs, and will soon offer futures. This is a downloadable, web and mobile-based trading platform, and part of Finalto’s [ClearVision](https://www.finalto.com/clearvision/) technology. It can be white labelled for managing risk and hedge books with advanced risk parameters, and redistributing liquidity.

**Paul Groves, Head of European Sales at Finalto**, commented on the positioning of Finalto in the market to help retail brokers looking for an alternative to Metaquotes:

“Since the Covid-19 pandemic and 2022’s strong pickup in market volatility we have seen great interest in our technology solutions coming from a wide ranging audience. We offer the ability to increase efficiencies for both traders, Risk managers and Support staff.

“Additionally, we offer outsourced risk share solutions for partners who have P&L volatility, risk exposure or other balance sheet limitations and seek our solutions to assist them to better risk manage and monetise their flow.

“Finalto360 and ClearVision are key pillars of Finalto group’s offering.’

**Commercials and associated fees:**
Setup and maintenance fees, which can be partially or completely offset based on the commercial opportunity of a partnership.

**In-house liquidity only, or other providers available?**
Finalto state that they ‘Can source other liquidity providers for clients if the need arises’.

 
### Saxo TraderGO

![Saxo SS 1.png](https://media.graphassets.com/FETjXSYSTBusiY5SdHqg)
**<center>The SaxoTraderPro front end, which is similar to the Saxo TraderGO interface</center>**

SaxoBank have a very well established white label offering, allowing clients to white label [Saxo TraderGO](https://www.home.saxo/en-gb/platforms/saxotradergo), [Saxo Trader PRO](https://www.home.saxo/en-gb/platforms/saxotraderpro) and the Saxobank smartphone App. Saxo's white label program provides multi-asset trading and ‘investment infrastructure’ for banks, brokers, fintechs, insurance companies and wealth managers, with an ‘undisclosed end-client operating model’. This is important to reassure brokers and others that end clients are not visible to their white-label provider. 

An interactive simulation/demo of the Saxo Trader Go platform can be seen -> [here](https://www.saxotrader.com/sim/instant-demo/InstantDemo-EN-GB/trade/15611-Stock?accountkey=lGk-SkaZM2RhkuzL1sMLpg%3D%3D&direction=Buy&featureArea=Screener/?ref=LiquidityFinder). 

The Saxo platform enables a broker’s clients to trade stocks, bonds, CFDs, FX, futures and options from a single margin account. More than 60,000 instruments are available, with integrated risk management.

Saxo also advertise that institutions such as Standard Bank, Banca Generali, and Mandatum Life are using the Saxo white label platform. I have personal experience of other banks and brokers using the Saxo white label trading platform very effectively. 

In 2020, [Saxo announced that 5 Danish Banks took Saxo’s white label solution](https://liquidityfinder.com/news/Saxo-Bank-Announces-White-Label-Partnerships-With-Five-Danish-banks?id=cl92v7s46hanf0butb50kd0eh), a big sign of confidence in the technology and the institution behind it.

And for brokers considering a white label arrangement but who would like to keep the door open to moving to owning their own technology in future, Saxo state that they have no objections to this process, although their experience is of very long term partnerships with white label clients, since “the ‘Buy it or build it?’ question has already been answered at inception”.

**Typical client profile:** Well established, regulated intermediary.

**Commercials and associated fees:** All commercials are on a case by case basis. Saxo state that their white label solution is ‘aimed at the more well-established business with substantial assets under custody, meaningful trading volumes and a large client base’.

**In-house liquidity only, or other providers available?** On-platform Saxo is the sole liquidity provider available. However, using the API, business clients can access bi-lateral trading relationships, ([more details on this here](https://www.fx-markets.com/awards/7948355/best-prime-of-prime-broker-and-best-retail-fx-platform-saxo-bank?cmpid=social_organic-linkedin-_)).

Some customer success stories of businesses that have deployed Saxo’s white label solution can be viewed [here(https://www.home.saxo/institutional-and-partners/client-stories/overview)].

 
### CMC Markets Connect

![CMC SS 1.png](https://media.graphassets.com/kl6K7RaGTNilS6BwsqR1)
**<center>CMC Markets' Connect trading platform</center>**

Recognised as the Best White Label Solution at both the [Finance Magnates Awards and the Global Forex Awards in 2020](https://www.cmcmarketsplc.com/about-us/our-awards/) CMC Markets also offer a white label service to institutional clients through their [Connect](https://www.cmcmarkets.com/en-gb/connect) platform. CMC have now invested over $170 million in their trading platform, with a continued year-on-year investment of $10 million in maintaining it. This is a technology spend which is hard for most brokers to match - and CMC partner brokers benefit from this investment.

The white label service can be comprehensively branded as the broker’s own platform, and is what CMC call a ‘front to back modular solution, providing clients with the tools they need to build a totally bespoke and flexible offering’. 

It offers the full range of instruments available to CMC’s own clients, including over 300 currency pairs, 10,000 single stock CFDs, main indices and commodities. In addition, brokers have access to fully customisable reporting and analysis.

End clients can also choose from more than 100 technical indicators and drawing tools, in addition to trading direct from charts.

CMC Connect offers a holistic white label solution as well as clients being able to connect seamlessly via our OpenAPI solution, providing them with true access to the full CMCs technology stack.

**Richard Elston, Group Head of Institutional at CMC Markets**, commented on interest in the market since news on MetaTraders’ removal from the App Store:

“We have had a definite up-tick in enquiries since the announcement of MT4 removal on the App Store, especially in the APAC region where we are engaging in many conversations with new clients around the platform.

“The Connect platform, powered by our Next Gen technology, has been stress-tested by thousands of clients. We cover off all the regulations, and offer 14,000-plus tradable instruments. It’s a totally flexible solution, making it a far more desirable option in the current environment given the MT4/5 conversations.”

**Typical client profile:** Richard Elston says that there is “no real ‘typical’ client”, and that they can serve “all financial market participants - from investment banks to MT4 brokers - due to the diverse portfolio of assets we offer.”

**Commercials and associated fees:** Each arrangement is on a bespoke basis depending on the client’s needs. Richard Elston explains that CMC, “Spec everything out per individual business case, and commercials are mapped out and agreed on the basis of this build.”

**In-house liquidity only, or other providers available?** They additionally state that since their access to deep liquidity is “derived from our institutional order book, underlying market liquidity and further supported by our unique market positioning with inclusion of our retail flow”, they believe that the access and depth of their own liquidity provision is “hard to beat”.

### Swissquote Advanced Trader

![Swissquote Advanced Trader.png](https://media.graphassets.com/KftfeGXwQyKzTYTN6xNF) 
**<center>Swissquote's Multi-Asset Advanced Trader</center>**

Swissquote provide a white label of their retail-focused proprietary platform [Advanced Trader](https://en.swissquote.co.uk/forex/platforms/advanced-trader), which offers FX and CFD trading with mid-sized banks/brokers as white label platform customers.

The Advanced Trader platform would generally mean taking liquidity from Swissquote, but the company says that a prime-of-prime relationship with Swissquote, where they facilitate access to other LPs, could be an option. 

![Swissquote Advanced Trader.png](https://media.graphassets.com/axf78ntLSpCSeC3Rd4fd)

Swissquote have 60 white label trading partners, with their white label solution being fully customised to a customer’s brand. 

More information on Swissquote's white label program can be found [here](https://en.swissquote.co.uk/online-trading/clients/white-label).

### X Open Hub

![macbook+iphone (1).png](https://media.graphassets.com/imN0Si9tR824mL45iyFX)
**<center>The X Open Hub trading platform, on desktop and mobile</center>**

X Open Hub’s solution differs from others in that they offer a hosted individual server for each client, which has a number of implications for integrations and compatibility. For example, open front and back-end APIs enable easy migration to other vendors, plus integration with any and all CRMs, MAMs/PAMMs, IB systems or the client's office.

And the breadth of integrations extend to a number of SSO options, plus clients’ own chat, market news or education functions.

The trading platform itself is accessed via mobile, web and desktop applications, which can of course be fully branded. 

**Michal Copiuk, CEO at X Open Hub**, when asked about the effect on interest in the X Open Hub platform since Metaquotes’ App Store removal, responded:

‘We currently receive a lot of requests from banks and well established brokerage houses. Some of them are looking for alternative solutions and some of them are willing to migrate their business to EU based technology and liquidity providers. We notice the trend that the companies are looking for well established and publicly listed partners.’

**Typical client profile** Regulated brokerage houses and banks. X Open Hub can also help open a regulated brokerage business for startups.

**Commercials and associated fees** The minimum monthly fee starts from US$1,000 per month. There is an additional fee of US$3 per US$1 million traded. Liquidity is offered in the package meaning that the client does not pay separately for both technology and liquidity.

**In-house liquidity only, or other providers available?** Alternative liquidity providers can be connected, provided that certain conditions are met. If a client really needs to hedge some flow, needs additional instruments that are not included, or a deeper order book, X Open Hub will consider adding additional LPs on a case by case basis.

### Some final thoughts

White label platforms undoubtedly offer a sophisticated solution for brokers with the necessary firepower.

The broad range of tradable instruments, the built in firewalls between providers and end users, and the reassurance that major banks across the world have long histories of success with these platforms are significant points in their favour. So too is the significant investment made in the platforms' development, and their refined feature-set and interface following years of updates and improvements.

But for those brokers and banks planning for future acquisition, the ease of exit and a transition to an in-house trading stack will always be front of mind when selecting. We did receive assurance from the providers above as to how they can support this process, but it could still be a sticking point for those who feel they may outgrow the possibilities of white labelling sooner rather than later.

On the other hand - we know of a great many very long lasting white labelling partnerships, and we know that the system (particularly through those organisations listed above), can work very well indeed. Sometimes buying is better than building!

Capital.com will benefit from connectivity to Integral’s market data, multi-asset liquidity sources and price distribution functionality

**November 9, 2022** - [Integral](https://www.integral.com/), a technology provider in the foreign exchange market, announced that global brokerage firm [Capital.com](https://capital.com/) has selected Integral’s cloud-based FX workflow automation technology, IntegralFX, to offer pricing to their retail trader customer base.

The end-to-end eFX trading and workflow solution has been built for the broker community with the aim of making it more accessible and efficient for them to operate in the fast-moving online trading and investing space. Integral’s SaaS technology, available at a fixed subscription cost, will enable Capital.com to focus on growing their business without worrying about additional brokerage fees.

Capital.com will benefit from connectivity to Integral’s market data, multi-asset liquidity sources, and price distribution functionality.

**Harpal Sandhu, CEO, Integral**, commented: “Our cloud-based SaaS offering has been built with our customers in mind and enables them to grow and outperform their competition. We’re very pleased to be working with Capital.com and further expanding our client base in the broker segment.”

**Christoforos Soutzis, Head of Operations, Capital.com** added: “We are delighted to work with Integral and provide our clients with live, real-time FX and metals pricing to help them make more informed trading decisions. This partnership affirms Capital.com’s commitment to combine state-of- the-art technology with timely data and insights to help our clients trade and invest with ease and confidence.”

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