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The NAGA Group AG (XETRA: N4G, ISIN: DE000A161NR7), a provider of the financial SuperApp NAGA, has announced a new partnership with Borussia Dortmund (BVB) for the current and upcoming Bundesliga seasons until 2026.
As an Official Partner of BVB, The NAGA Group will receive exclusive rights to use the team's BVB Partner logo on multiple markets, as well as the rights for club players' image in branding materials. Additionally, NAGA's brand will be present on the LED advertising boards at home matches on Borussia's stadium Signal Iduna Park.
The new partnership comes after The NAGA Group's merger with Key Way Group. The company aims to increase brand awareness in Germany, its core market, as well as in other important global regions, and to attract new target groups to its offerings.
Octavian Patrascu, CEO of The NAGA Group, expressed excitement about the opportunity to sponsor Borussia Dortmund, stating, "As one of Germany's leading fintech companies, NAGA's goal is to combine multiple verticals and products into a single SuperApp, and just as Borussia has built a strong and passionate fan community, NAGA is dedicated to creating a vibrant social platform that connects users in the financial world."
Carsten Cramer, Managing Director of BVB, also commented on the partnership, saying, "We are very pleased to welcome NAGA as our new partner. This collaboration combines the innovative strength of a leading fintech company with the passion and tradition of BVB. We are looking forward to the joint projects of this partnership."
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